First, learn about what is possible
Policies and tools to manage the user’s ability to handle marketing automation are rapidly developing. While access to product and service information and applications, is relatively advanced, marketing automation is still in the early stage of adoption. The rapid adoption of mobile devices and their management is a crucial driver of automation.
Customers are more satisfied and resourceful when they are working with their preferred applications, while the early adopters are looking for more automated solutions for their issues. The high demand for infrastructure as a service is increasing.
Just automating basic daily tasks is an excellent place to start.
A website becomes the hub of marketing automation activities
You need to build into your website a way of capturing the email address of people who visit. If you do not obtain this information, you have possibly lost the opportunity to market to them forever.
The cloud price war means that implementing marketing solutions is more comfortable than it was only a couple of years ago. The fragmentation plagued smaller businesses has improved significantly.
You may have an automated a system to which people can subscribe, or unsubscribe to automatically. It keeps you in front of that prospect because you are delivering valuable content on a regular and reliable basis.
People may even trade their email address to have access to the free reports, white-papers, articles and bogs of value. Blogs are an excellent way for any community or business to build trust, spread your expertise and attract public relations opportunities. Blogs are also an important search engine (SEO) tool, with search engines finding you and indexing your content.
Automation cost-benefit analysis
One of the great things about technology, websites and the marketing tools are becoming less expensive.They allow you to market to prospects in a far more professional and consistent manner. A cost-benefit analysis based on what competition might be doing is critical and should replace hearsay and emotional decisions.
Mobility coupled with automation has allowed us to become faster at managing problems. With the price of cloud technology falling while showing definite signs of maturity better business practices abound. In many cases, more than 60% of your customers will probably access you through their mobile device, so be ready for fast, appropriate responses.
Some efficient marketing automation tools can work for you 24/7. They will help to build a trusted environment which will be more attractive to clients. Automation can also do a small business, or a little marketing effort, seem more significant than it is.
“The reality is the best marketers are using both inbound marketing and marketing automation together on one platform, and they are getting great returns”. Greg Head
“Look at marketing Automation as utilising powerful software and processes which can make complex and repetitive marketing tasks easy”. Peter Sergeant