Action

Winning customer admiration via service

Winning customer admiration makes business fun.

Create a winning customer service and experience program A customer service experience program includes such things as customer’s attraction, engagement, awareness, discovery, nurturing, advocacy, purchase and use. These are the things which will be winning customer admiration. It can extend to the end of their useful life and the next purchase. Appreciation can be measured by the individual’s experience…

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Education helps strengthen communities

Prosperity comes with practical education and knowledge.

Education helps you to keep promises Do what you said you would do before you get too tired, too old, or too busy doing something else. Education sessions help the community to keep up with the leaders and better understand what needs to be done to make things happen. It does not matter the style…

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Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

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Editing content requires expertise

Improve your content with external editing.

Editing is an investment in your success My biggest problem over the years has been my typos and spelling mistakes because of a lack of editing. This has been a continuing problem because I am more concerned with the value of the content. My mind moves to fast to pick up all the typos, spelling…

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Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

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Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

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Dying communities need entrepreneurs

Dying communities require entrepreneurs.

Dying communities have people chasing two rabbits but never gets either I get a little frustrated when people tell me their town is boring or worse still dying. That’s because, from my outside point of view, your town is not dying. It’s just exactly what it is now, no more or less. To some extent,…

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Customer success journey

A customer success journey is action orientated.

Personal service can make all the difference to customer success Personal service can be your key point of difference when it comes to creating customer success. When you are serviced personally by the business owners, from the initial phone call, through to the successful settlement of the sale, it can be most gratifying. Unfortunately, it…

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Challenged people create opportunities

Challenged people make things happen.

When you are challenged tackle it with determination Challenges will generally fit into one of the following four categories. So the first thing to do is categorise them to eliminate confusion. Which category do your challenges fit into?   Most of your challenges can uncover countless opportunities. As they emerge, the chances are you will…

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Local marketing focuses outcomes

Local marketing should be fun.

The people who know the fish catch the fish Not only are there financial considerations in local marketing, but few local businesses attract clients who live further than a comfortable drive away. A well-planned but straightforward website can be a great way to increase your client base. Nowadays, for many people, the Internet is their…

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