Business

Struggle indicates overhaul required

Struggle takes the fun out of business.

Signs a business or community needs an overhaul Often you can fail to realise just what is holding you back and what to do about it. Maybe you were never taught the signs of trouble or even how to go about creating the life you wanted. Stop the struggle in your business community, and you…

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Packaging businesses makes sense

Packaging businesses can bring out the competitive advantage

Packaging businesses involves more than products Everyone knows their image is important, but many don’t pay enough attention to it. People can relate and attach themselves if they can connect to an image. This makes packaging businesses a critical aspect which underpins business success. It can be the artwork on your vehicles, the signage on…

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Local marketing focuses outcomes

Local marketing should be fun.

The people who know the fish catch the fish Not only are there financial considerations in local marketing, but few local businesses attract clients who live further than a comfortable drive away. A well-planned but straightforward website can be a great way to increase your client base. Nowadays, for many people, the Internet is their…

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Survival requires modern marketing

Modern marketing improves the chances of survival.

Stop, revive, survive No matter what business you are in, the ‘business as usual’ mindset of Small Medium Enterprises (SMEs) will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing activities. Improve and possibly even change what you do to attract and retain your…

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Workload inhibits effective marketing

Stress is created by an excessive workload.

So your workload is preventing your success Are you feeling dissatisfied with your workload and your old ways of trying to cope? Do you have an underlying frustration with the day-in and day? Reduced workload means more thinking time which you can devote to what will have a significantly positive impact on your future. Usually,…

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Capacities enhance community aspirations

Match capacities with congruent values

Not everyone wants to climb the same mountain Capacities and growth should be congruent with community and business aspirations. Regional communities are frequently hamstrung by cynical, and more often than not false, perceptions about their capacity for growth. They also feel they cannot access finance specialist business advice as readily as metropolitan businesses. Regional communities…

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Success can cause failure

Too much success can lead to problems.

Success is usually very exciting Much fanfare with people talking, and sharing stories is often the result of success.  The actual process of achieving great success, however, is far more circumspect.  It is the processes happening quietly, behind-the-scenes, which makes all the difference. We can sell our way to failure if we do not have the finance…

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Entrepreneurs come in various types

Entrepreneurship is about some very special attributes.

Entrepreneurs are entrepreneurs but there are differences? The word entrepreneurs is a pretty broad, and an often abused word. What kind of entrepreneurs am I and what kind of entrepreneurs are you? I don’t necessarily have the answer to this question is something I have struggled with for many years. The only thing I can…

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Business planning love affair forever

Business planning can be like magic.

Business planning, how to fall in love with it Many people spend more time planning their holidays than they do on creating an effective business planning for their business. The concept of falling in love with business planning never crosses their mind. However, the more attention you put into the process of business planning, like…

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Marketing blunders send businesses broke

Marketing blunders are expensive.

If you keep making marketing blunders you can go bust. Digital technology is continuing to open up whole new ways of marketing and avoiding the usual marketing blunders. Digital marketing has evolved to the point that it is now starting to dominate how small business and non-profits do their marketing. The big question is, how…

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