Content Marketing

Useful content makes marketing work

Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Future knowledge embraces digital marketing

Future knowledge can be a competitive advantage

Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…

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Metrics dashboards improve productivity

Make you metrics meaningful

Some metrics you could be measuring Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them can create a culture of action orientation and excellence. Measuring KPIs increases productivity Fast…

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Digital enhancement strategies matter

Involve employees in digital enhancement .

Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…

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Advocate marketing leverages performance

An advocate can icrease your motivation.

Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…

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Targeting sectors giving poor customer service

Are competitors targeting your business?

Targeting with poor customer service gets results To provide excellent customer service, you need to understand targeting and who your customers are. Their problems, frustrations and what they want and need. Gather information about as many of your customers receiving lousy service as possible. When trying to understand their wants and needs, it may be…

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Believing establishes successfull outcomes

Seeing is believing.

Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…

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Killer-phrases inhibit forward progress

Killer-phrases can lead to ill-health.

Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community,  its businesses and non-profit organisations in the…

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Community content improves outcomes

Community content must look and feel friendly.

Improve community content for better outcomes Is all the community content produced by your citizens, businesses and non-profit organisations, out of sync? You will not open people’s eyes with lousy content; you will just turn them off. When you need to generate some critical activity within the next 30 days. Or, things are starting to…

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Community leadership needs improvement

Community leadership takes on many forms.

Putting a focus on regional community leadership You will often hear people talking about how regional, rural and remote communities are in desperate need of good leaders. While there have been many changes in how community development should be approached, one thing has become abundantly clear, community leadership is critical. Accountability is becoming the big…

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