Content Marketing

Killer-phrases inhibit forward progress

Killer-phrases can lead to ill-health.

Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community,  its businesses and non-profit organisations in the…

Read More

Community content improves outcomes

Community content must look and feel friendly.

Improve community content for better outcomes Is all the community content produced by your citizens, businesses and non-profit organisations, out of sync? You will not open people’s eyes with lousy content; you will just turn them off. When you need to generate some critical activity within the next 30 days. Or, things are starting to…

Read More

Community leadership needs improvement

Community leadership takes on many forms.

Putting a focus on regional community leadership You will often hear people talking about how regional, rural and remote communities are in desperate need of good leaders. While there have been many changes in how community development should be approached, one thing has become abundantly clear, community leadership is critical. Accountability is becoming the big…

Read More

Working effectively among community stakeholders

Working effectively reduces stress

Ways of working effectively with community stakeholders Skills development along with the use of productivity tools and processes is an essential aspect of creating a productive working relationship, and working effectively with community stakeholders. Just because you possess the skills does not guarantee you will get the results you are seeking. Community members need to…

Read More

Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

Read More

Education helps strengthen communities

Prosperity comes with practical education and knowledge.

Education helps you to keep promises Do what you said you would do before you get too tired, too old, or too busy doing something else. Education sessions help the community to keep up with the leaders and better understand what needs to be done to make things happen. It does not matter the style…

Read More

Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

Read More

Editing content requires expertise

Improve your content with external editing.

Editing is an investment in your success My biggest problem over the years has been my typos and spelling mistakes because of a lack of editing. This has been a continuing problem because I am more concerned with the value of the content. My mind moves to fast to pick up all the typos, spelling…

Read More

Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

Read More

Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

Read More