Digital Marketing

Outsourcing digital technology advisors

Outsourcing digital marketing improves performance.

Outsourcing digital technology stops the struggles As you start to evaluate what you can do with modern digital technology, do you consider outsourcing digital to an advisor? You begin the engaging process, often without understanding your current situation. It will determine the profile of the individual or organisation for the best fit. Every business has…

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Colour marketing improve outcomes

Use colour to set the mood of customers.

Boring businesses don’t colour their marketing When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone are two of the most critical components of modern marketing. Colour is a determinant of human…

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Targeting sectors giving poor customer service

Are competitors targeting your business?

Targeting with poor customer service gets results To provide excellent customer service, you need to understand targeting and who your customers are. Their problems, frustrations and what they want and need. Gather information about as many of your customers receiving lousy service as possible. When trying to understand their wants and needs, it may be…

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Community leadership needs improvement

Community leadership takes on many forms.

Putting a focus on regional community leadership You will often hear people talking about how regional, rural and remote communities are in desperate need of good leaders. While there have been many changes in how community development should be approached, one thing has become abundantly clear, community leadership is critical. Accountability is becoming the big…

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Working effectively among community stakeholders

Working effectively reduces stress

Ways of working effectively with community stakeholders Skills development along with the use of productivity tools and processes is an essential aspect of creating a productive working relationship, and working effectively with community stakeholders. Just because you possess the skills does not guarantee you will get the results you are seeking. Community members need to…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

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Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

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Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

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Tourism builds greater communities

Build better tourism attractions.

Start increasing tourism with what you have In the past, governments and others have badly misjudged the value of tourism. Tourism is now the fourth largest industry in Australia.  It is a crucial forerunner to advancing economic development as it touches such a broad spectrum of business in the community. People are unlikely to relocate…

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