Digital Marketing

Community leadership needs improvement

Community leadership takes on many forms.

Putting a focus on regional community leadership You will often hear people talking about how regional, rural and remote communities are in desperate need of good leaders. While there have been many changes in how community development should be approached, one thing has become abundantly clear, community leadership is critical. Accountability is becoming the big…

Read More

Working effectively among community stakeholders

Working effectively reduces stress

Ways of working effectively with community stakeholders Skills development along with the use of productivity tools and processes is an essential aspect of creating a productive working relationship, and working effectively with community stakeholders. Just because you possess the skills does not guarantee you will get the results you are seeking. Community members need to…

Read More

Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

Read More

Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

Read More

Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

Read More

Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

Read More

Tourism builds greater communities

Build better tourism attractions.

Start increasing tourism with what you have In the past, governments and others have badly misjudged the value of tourism. Tourism is now the fourth largest industry in Australia.  It is a crucial forerunner to advancing economic development as it touches such a broad spectrum of business in the community. People are unlikely to relocate…

Read More

Healthy citizens, healthy communities

Make healthy citizens a priority

 Don’t be downhearted; a few actions make a big difference In my experience healthy citizens are one aspect of community and business development is often overlooked by people involved. The health problems and frustrations to the health professionals. They become reactive, not proactive in smaller towns and village as they become overworked. The solution lies…

Read More

Enabling real people build communities

Enabling the people builds communities

It is the people who will make the difference By enabling and supporting real people working together,  you can build a thriving regional, rural or remote community. You can do this by, using the right tools, processes and be providing outcomes everyone who lives there is looking for. Here are some suggestions: Conscious community development…

Read More

Community websites need redesigning

Community websites you window to the world

Why should you educate people in redesigning community websites? Redesigning is often one of the last things you think about in regional communities. There always seem to be more important things to do. After all,  community websites are just websites, or are they? However, it’s critical to learn about, understand and acknowledge the role your…

Read More