Entrepreneurship

Community leadership needs improvement

Community leadership takes on many forms.

Putting a focus on regional community leadership You will often hear people talking about how regional, rural and remote communities are in desperate need of good leaders. While there have been many changes in how community development should be approached, one thing has become abundantly clear, community leadership is critical. Accountability is becoming the big…

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Future communities require change

The future communities are here, don't waste it.

You can be sure the future communities will be different Ten years from now, how much will energy cost? What will happen with the climate? Most importantly, will you be more satisfied with your community and your role in it? Perhaps it is time for you to pack your bags for the future communities? Years…

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Business case needs one-page simplicity

A business case clarifies communications.

Keep the business case simple, so other’s will understand No one ever said it was easy to write a successful business case. Whether you are starting a new business, securing funding for expansion or a  new product launch, there will always be asking yourself if the whole project is worthwhile. Instead of giving up, keep…

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Community ecosystem engagement

Community ecosystem needs fertiliser.

Becoming involved with the community ecosystem Who will help you to improve your community ecosystem and who will not? Understanding the mindset of the people when it comes to improving their community ecosystem is critical. Like any ecosystem your community ecosystem needs fertiliser and to be treated with respect. Just because you are dealing with…

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Revitalise marketing become effective

Revitalise marketing with the right metrics.

A place to start to revitalise marketing You can do all the figuring in the world, but successful marketing involves both numbers and words. The important thing is to get the words right. If you want to deliver seamless, personalised customer experiences, guess what, so are your competitors. The real challenge is turning your vision…

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Leadership shapes better tomorrows

Leadership is required to solve problems.

Is your leadership supporting your organisation? Leadership action is not unlike love, it’s what’s inside you. It’s not what your surroundings are, or what you look like. Leadership is about guiding opinions and actions to support an organisation or situation in a chosen direction. And the best leaders will ensure that everyone involved will enjoy the…

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Struggle indicates overhaul required

Struggle takes the fun out of business.

Signs a business or community needs an overhaul Often you can fail to realise just what is holding you back and what to do about it. Maybe you were never taught the signs of trouble or even how to go about creating the life you wanted. Stop the struggle in your business community, and you…

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Winning customer admiration via service

Winning customer admiration makes business fun.

Create a winning customer service and experience program A customer service experience program includes such things as customer’s attraction, engagement, awareness, discovery, nurturing, advocacy, purchase and use. These are the things which will be winning customer admiration. It can extend to the end of their useful life and the next purchase. Appreciation can be measured by the individual’s experience…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Education helps strengthen communities

Prosperity comes with practical education and knowledge.

Education helps you to keep promises Do what you said you would do before you get too tired, too old, or too busy doing something else. Education sessions help the community to keep up with the leaders and better understand what needs to be done to make things happen. It does not matter the style…

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