Entrepreneurship

Community ecosystem engagement

Community ecosystem needs fertiliser.

Becoming involved with the community ecosystem Who will help you to improve your community ecosystem and who will not? Understanding the mindset of the people when it comes to improving their community ecosystem is critical. Like any ecosystem your community ecosystem needs fertiliser and to be treated with respect. Just because you are dealing with…

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Revitalise marketing become effective

Revitalise marketing with the right metrics.

A place to start to revitalise marketing You can do all the figuring in the world, but successful marketing involves both numbers and words. The important thing is to get the words right. If you want to deliver seamless, personalised customer experiences, guess what, so are your competitors. The real challenge is turning your vision…

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Leadership shapes better tomorrows

Leadership is required to solve problems.

Is your leadership supporting your organisation? Leadership action is not unlike love, it’s what’s inside you. It’s not what your surroundings are, or what you look like. Leadership is about guiding opinions and actions to support an organisation or situation in a chosen direction. And the best leaders will ensure that everyone involved will enjoy the…

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Struggle indicates overhaul required

Struggle takes the fun out of business.

Signs a business or community needs an overhaul Often you can fail to realise just what is holding you back and what to do about it. Maybe you were never taught the signs of trouble or even how to go about creating the life you wanted. Stop the struggle in your business community, and you…

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Winning customer admiration via service

Winning customer admiration makes business fun.

Create a winning customer service and experience program A customer service experience program includes such things as customer’s attraction, engagement, awareness, discovery, nurturing, advocacy, purchase and use. These are the things which will be winning customer admiration. It can extend to the end of their useful life and the next purchase. Appreciation can be measured by the individual’s experience…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Education helps strengthen communities

Prosperity comes with practical education and knowledge.

Education helps you to keep promises Do what you said you would do before you get too tired, too old, or too busy doing something else. Education sessions help the community to keep up with the leaders and better understand what needs to be done to make things happen. It does not matter the style…

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Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

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Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

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Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

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