Marketing

Community ecosystem engagement

Community ecosystem needs fertiliser.

Becoming involved with the community ecosystem Who will help you to improve your community ecosystem and who will not? Understanding the mindset of the people when it comes to improving their community ecosystem is critical. Like any ecosystem your community ecosystem needs fertiliser and to be treated with respect. Just because you are dealing with…

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Revitalise marketing become effective

Revitalise marketing with the right metrics.

A place to start to revitalise marketing You can do all the figuring in the world, but successful marketing involves both numbers and words. The important thing is to get the words right. If you want to deliver seamless, personalised customer experiences, guess what, so are your competitors. The real challenge is turning your vision…

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Winning customer admiration via service

Winning customer admiration makes business fun.

Create a winning customer service and experience program A customer service experience program includes such things as customer’s attraction, engagement, awareness, discovery, nurturing, advocacy, purchase and use. These are the things which will be winning customer admiration. It can extend to the end of their useful life and the next purchase. Appreciation can be measured by the individual’s experience…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

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Editing content requires expertise

Improve your content with external editing.

Editing is an investment in your success My biggest problem over the years has been my typos and spelling mistakes because of a lack of editing. This has been a continuing problem because I am more concerned with the value of the content. My mind moves to fast to pick up all the typos, spelling…

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Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

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Customer success journey

A customer success journey is action orientated.

Personal service can make all the difference to customer success Personal service can be your key point of difference when it comes to creating customer success. When you are serviced personally by the business owners, from the initial phone call, through to the successful settlement of the sale, it can be most gratifying. Unfortunately, it…

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Packaging businesses makes sense

Packaging businesses can bring out the competitive advantage

Packaging businesses involves more than products Everyone knows their image is important, but many don’t pay enough attention to it. People can relate and attach themselves if they can connect to an image. This makes packaging businesses a critical aspect which underpins business success. It can be the artwork on your vehicles, the signage on…

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Local marketing focuses outcomes

Local marketing should be fun.

The people who know the fish catch the fish Not only are there financial considerations in local marketing, but few local businesses attract clients who live further than a comfortable drive away. A well-planned but straightforward website can be a great way to increase your client base. Nowadays, for many people, the Internet is their…

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