Marketing

Killer-phrases inhibit forward progress

Killer-phrases can lead to ill-health.

Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community,  its businesses and non-profit organisations in the…

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Local businesses often need supporting

Sometimes local businesses need all the help they can get.

When local businesses are in trouble Snap non-performing local businesses out of it. Stop any procrastination, inaction because of fear and start them taking action. To turn around a business might be easier than you think, but it must happen. Many communities ignore their struggling companies; they believe businesses in trouble deserve to die or…

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Objections undermine worthwhile projects

Never avoid or dismiss objections.

Most objections are only requests for more information You want to do some introduce a new idea or do some community development, and everything seems to be going perfectly. You’re engaging, relating, and connecting. Then, instead of a big yes, to your proposal or project, you  hear objections such things as: “I don’t think we…

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Community content improves outcomes

Community content must look and feel friendly.

Improve community content for better outcomes Is all the community content produced by your citizens, businesses and non-profit organisations, out of sync? You will not open people’s eyes with lousy content; you will just turn them off. When you need to generate some critical activity within the next 30 days. Or, things are starting to…

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Community ecosystem engagement

Community ecosystem needs fertiliser.

Becoming involved with the community ecosystem Who will help you to improve your community ecosystem and who will not? Understanding the mindset of the people when it comes to improving their community ecosystem is critical. Like any ecosystem your community ecosystem needs fertiliser and to be treated with respect. Just because you are dealing with…

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Revitalise marketing become effective

Revitalise marketing with the right metrics.

A place to start to revitalise marketing You can do all the figuring in the world, but successful marketing involves both numbers and words. The important thing is to get the words right. If you want to deliver seamless, personalised customer experiences, guess what, so are your competitors. The real challenge is turning your vision…

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Winning customer admiration via service

Winning customer admiration makes business fun.

Create a winning customer service and experience program A customer service experience program includes such things as customer’s attraction, engagement, awareness, discovery, nurturing, advocacy, purchase and use. These are the things which will be winning customer admiration. It can extend to the end of their useful life and the next purchase. Appreciation can be measured by the individual’s experience…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

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Editing content requires expertise

Improve your content with external editing.

Editing is an investment in your success My biggest problem over the years has been my typos and spelling mistakes because of a lack of editing. This has been a continuing problem because I am more concerned with the value of the content. My mind moves to fast to pick up all the typos, spelling…

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