Marketing

Customer success journey

A customer success journey is action orientated.

Personal service can make all the difference to customer success Personal service can be your key point of difference when it comes to creating customer success. When you are serviced personally by the business owners, from the initial phone call, through to the successful settlement of the sale, it can be most gratifying. Unfortunately, it…

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Packaging businesses makes sense

Packaging businesses can bring out the competitive advantage

Packaging businesses involves more than products Everyone knows their image is important, but many don’t pay enough attention to it. People can relate and attach themselves if they can connect to an image. This makes packaging businesses a critical aspect which underpins business success. It can be the artwork on your vehicles, the signage on…

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Local marketing focuses outcomes

Local marketing should be fun.

The people who know the fish catch the fish Not only are there financial considerations in local marketing, but few local businesses attract clients who live further than a comfortable drive away. A well-planned but straightforward website can be a great way to increase your client base. Nowadays, for many people, the Internet is their…

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Tourism builds greater communities

Build better tourism attractions.

Start increasing tourism with what you have In the past, governments and others have badly misjudged the value of tourism. Tourism is now the fourth largest industry in Australia.  It is a crucial forerunner to advancing economic development as it touches such a broad spectrum of business in the community. People are unlikely to relocate…

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Survival requires modern marketing

Modern marketing improves the chances of survival.

Stop, revive, survive No matter what business you are in, the ‘business as usual’ mindset of Small Medium Enterprises (SMEs) will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing activities. Improve and possibly even change what you do to attract and retain your…

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Workload inhibits effective marketing

Stress is created by an excessive workload.

So your workload is preventing your success Are you feeling dissatisfied with your workload and your old ways of trying to cope? Do you have an underlying frustration with the day-in and day? Reduced workload means more thinking time which you can devote to what will have a significantly positive impact on your future. Usually,…

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Highlight your marketing focus

Marketing can highlight your best features.

Highlight your best features customers are seeking Tighten up your marketing, don’t try to be all things to all people. Find your target market then go one step further. Break it down into market segments and tighten your marketing collateral. Prospects want to believe somebody can genuinely fill their needs. But the focus often comes…

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First choice customer decisions

First choice means more stable growth.

Customer choices and your sales growth are strongly linked For both buyers and sellers, the changes in buying and selling have become a challenging experience. The process of consideration, understanding negotiation and completing the transaction in making a purchase can be long and drawn-out. What you should be aiming at is making your business the…

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Community websites need redesigning

Community websites you window to the world

Why should you educate people in redesigning community websites? Redesigning is often one of the last things you think about in regional communities. There always seem to be more important things to do. After all,  community websites are just websites, or are they? However, it’s critical to learn about, understand and acknowledge the role your…

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Marketing tips improve outcomes

Exchange your marketing tips.

Spread your marketing tips to improve your community While using word-of-mouth and sharing your marketing tips you will improve your community. If you help to improve your community, it will help to improve your organisation. Marketing tips need to be in your marketing plan A marketing plan helps you identify your clients and develop strategies…

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