Marketing

Tourism builds greater communities

Build better tourism attractions.

Start increasing tourism with what you have In the past, governments and others have badly misjudged the value of tourism. Tourism is now the fourth largest industry in Australia.  It is a crucial forerunner to advancing economic development as it touches such a broad spectrum of business in the community. People are unlikely to relocate…

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Survival requires modern marketing

Modern marketing improves the chances of survival.

Stop, revive, survive No matter what business you are in, the ‘business as usual’ mindset of Small Medium Enterprises (SMEs) will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing activities. Improve and possibly even change what you do to attract and retain your…

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Workload inhibits effective marketing

Stress is created by an excessive workload.

So your workload is preventing your success Are you feeling dissatisfied with your workload and your old ways of trying to cope? Do you have an underlying frustration with the day-in and day? Reduced workload means more thinking time which you can devote to what will have a significantly positive impact on your future. Usually,…

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Highlight your marketing focus

Marketing can highlight your best features.

Highlight your best features customers are seeking Tighten up your marketing, don’t try to be all things to all people. Find your target market then go one step further. Break it down into market segments and tighten your marketing collateral. Prospects want to believe somebody can genuinely fill their needs. But the focus often comes…

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First choice customer decisions

First choice means more stable growth.

Customer choices and your sales growth are strongly linked For both buyers and sellers, the changes in buying and selling have become a challenging experience. The process of consideration, understanding negotiation and completing the transaction in making a purchase can be long and drawn-out. What you should be aiming at is making your business the…

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Community websites need redesigning

Community websites you window to the world

Why should you educate people in redesigning community websites? Redesigning is often one of the last things you think about in regional communities. There always seem to be more important things to do. After all,  community websites are just websites, or are they? However, it’s critical to learn about, understand and acknowledge the role your…

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Marketing tips improve outcomes

Exchange your marketing tips.

Spread your marketing tips to improve your community While using word-of-mouth and sharing your marketing tips you will improve your community. If you help to improve your community, it will help to improve your organisation. Marketing tips need to be in your marketing plan A marketing plan helps you identify your clients and develop strategies…

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Automation improves outcomes efficiently

Automation makes life easier

First, learn about what is possible Policies and tools to manage the user’s ability to handle marketing automation are rapidly developing. While access to product and service information and applications, is relatively advanced, marketing automation is still in the early stage of adoption. The rapid adoption of mobile devices and their management is a crucial…

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Creative work requires experience

Creative expresses how you feel

If creative were comfortable everyone would be doing it right Having done your homework, put your business plan together and worked out your marketing strategies, then the hard creative work begins. Many businesses stumble and fail to produce effective marketing campaigns. They lack the expertise and time to do the creative work required to build the…

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Marketing blunders send businesses broke

Marketing blunders are expensive.

If you keep making marketing blunders you can go bust. Digital technology is continuing to open up whole new ways of marketing and avoiding the usual marketing blunders. Digital marketing has evolved to the point that it is now starting to dominate how small business and non-profits do their marketing. The big question is, how…

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