Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

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Value chains become crystal balls

Value chains improve performance.

Value chains increase capacity to get things done Value chains are also known as supply chains. Let’s say you are a small regional community. Imagine your businesses are competing against genuinely global, multi-service, and low-cost digital manufacturers. Customers access their accounts through their mobile phones, paying with a tap on their wearables and learning heaps…

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Customer success journey

A customer success journey is action orientated.

Personal service can make all the difference to customer success Personal service can be your key point of difference when it comes to creating customer success. When you are serviced personally by the business owners, from the initial phone call, through to the successful settlement of the sale, it can be most gratifying. Unfortunately, it…

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Packaging businesses makes sense

Packaging businesses can bring out the competitive advantage

Packaging businesses involves more than products Everyone knows their image is important, but many don’t pay enough attention to it. People can relate and attach themselves if they can connect to an image. This makes packaging businesses a critical aspect which underpins business success. It can be the artwork on your vehicles, the signage on…

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Challenged people create opportunities

Challenged people make things happen.

When you are challenged tackle it with determination Challenges will generally fit into one of the following four categories. So the first thing to do is categorise them to eliminate confusion. Which category do your challenges fit into?   Most of your challenges can uncover countless opportunities. As they emerge, the chances are you will…

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Local marketing focuses outcomes

Local marketing should be fun.

The people who know the fish catch the fish Not only are there financial considerations in local marketing, but few local businesses attract clients who live further than a comfortable drive away. A well-planned but straightforward website can be a great way to increase your client base. Nowadays, for many people, the Internet is their…

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Survival requires modern marketing

Modern marketing improves the chances of survival.

Stop, revive, survive No matter what business you are in, the ‘business as usual’ mindset of Small Medium Enterprises (SMEs) will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing activities. Improve and possibly even change what you do to attract and retain your…

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Workload inhibits effective marketing

Stress is created by an excessive workload.

So your workload is preventing your success Are you feeling dissatisfied with your workload and your old ways of trying to cope? Do you have an underlying frustration with the day-in and day? Reduced workload means more thinking time which you can devote to what will have a significantly positive impact on your future. Usually,…

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Highlight your marketing focus

Marketing can highlight your best features.

Highlight your best features customers are seeking Tighten up your marketing, don’t try to be all things to all people. Find your target market then go one step further. Break it down into market segments and tighten your marketing collateral. Prospects want to believe somebody can genuinely fill their needs. But the focus often comes…

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First choice customer decisions

First choice means more stable growth.

Customer choices and your sales growth are strongly linked For both buyers and sellers, the changes in buying and selling have become a challenging experience. The process of consideration, understanding negotiation and completing the transaction in making a purchase can be long and drawn-out. What you should be aiming at is making your business the…

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