Start-up

To-Do List Bethlehem Steel’s Inspiring Story

Use a to-do list to imporve action orientqation.

An inspiring story about the humble To-Do List Bethlehem Steel Corporation was America’s second-largest steel producer and largest shipbuilder. Bethlehem Steel and a subsidiary company, Bethlehem Shipbuilding Corporation were two of the most potent symbols of American industrial manufacturing leadership. This is the story about how they were introduced to the humble To-Do List, and the impact…

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Advocate marketing leverages performance

An advocate can icrease your motivation.

Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…

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Believing establishes successfull outcomes

Seeing is believing.

Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…

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Declining population future outlook

Do not suffer a declining population

Some communities defy declining population Larger well-managed inland centres are enjoying growth and prosperity. Rural and remote towns need little reminding of their declining population. It is on the slide as big cities, inland centres, and coastal lifestyle hubs expand. However, some are bucking the trend. Some places are matching the population growth of major regional…

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Business case needs one-page simplicity

A business case clarifies communications.

Keep the business case simple, so other’s will understand No one ever said it was easy to write a successful business case. Whether you are starting a new business, securing funding for expansion or a  new product launch, there will always be asking yourself if the whole project is worthwhile. Instead of giving up, keep…

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Leadership shapes better tomorrows

Leadership is required to solve problems.

Is your leadership supporting your organisation? Leadership action is not unlike love, it’s what’s inside you. It’s not what your surroundings are, or what you look like. Leadership is about guiding opinions and actions to support an organisation or situation in a chosen direction. And the best leaders will ensure that everyone involved will enjoy the…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Education helps strengthen communities

Prosperity comes with practical education and knowledge.

Education helps you to keep promises Do what you said you would do before you get too tired, too old, or too busy doing something else. Education sessions help the community to keep up with the leaders and better understand what needs to be done to make things happen. It does not matter the style…

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Service excellence really counts

Service excellence keeps employee morale high.

How do you build trust into service excellence? Customers need to be comfortable and certain of the decisions they make about service excellence. No one makes a buying decision when they are uncertain. A buyer who lacks trust will usually stall the buying process until they come to grips with what they see. Trust to…

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Capacity creation everyone’s quandary

More money is only one aspect of capacity creation.

Capacity creation does not happen by chance It is incredible how your problem-solving improves if you look closely enough. Here we see grains of ordinary beach sand under the microscope. Capacity creation starts at the grassroots and working with what you have available to you. Meaningful global change needs strategic responses and an increase in…

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