Start-up

Challenged people create opportunities

Challenged people make things happen.

When you are challenged tackle it with determination Challenges will generally fit into one of the following four categories. So the first thing to do is categorise them to eliminate confusion. Which category do your challenges fit into?   Most of your challenges can uncover countless opportunities. As they emerge, the chances are you will…

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Local marketing focuses outcomes

Local marketing should be fun.

The people who know the fish catch the fish Not only are there financial considerations in local marketing, but few local businesses attract clients who live further than a comfortable drive away. A well-planned but straightforward website can be a great way to increase your client base. Nowadays, for many people, the Internet is their…

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Survival requires modern marketing

Modern marketing improves the chances of survival.

Stop, revive, survive No matter what business you are in, the ‘business as usual’ mindset of Small Medium Enterprises (SMEs) will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing activities. Improve and possibly even change what you do to attract and retain your…

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Workload inhibits effective marketing

Stress is created by an excessive workload.

So your workload is preventing your success Are you feeling dissatisfied with your workload and your old ways of trying to cope? Do you have an underlying frustration with the day-in and day? Reduced workload means more thinking time which you can devote to what will have a significantly positive impact on your future. Usually,…

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Highlight your marketing focus

Marketing can highlight your best features.

Highlight your best features customers are seeking Tighten up your marketing, don’t try to be all things to all people. Find your target market then go one step further. Break it down into market segments and tighten your marketing collateral. Prospects want to believe somebody can genuinely fill their needs. But the focus often comes…

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First choice customer decisions

First choice means more stable growth.

Customer choices and your sales growth are strongly linked For both buyers and sellers, the changes in buying and selling have become a challenging experience. The process of consideration, understanding negotiation and completing the transaction in making a purchase can be long and drawn-out. What you should be aiming at is making your business the…

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Marketing tips improve outcomes

Exchange your marketing tips.

Spread your marketing tips to improve your community While using word-of-mouth and sharing your marketing tips you will improve your community. If you help to improve your community, it will help to improve your organisation. Marketing tips need to be in your marketing plan A marketing plan helps you identify your clients and develop strategies…

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Unemployment, communities biggest  issue

Make unemployment a number one project.

A starting point to address unemployment Caring and sharing with other businesses and non-profit organisations is always a good starting point in relieving unemployment. In any community, you will find many companies need perhaps a person for a few hours a week but, can’t afford to engage a full-time person. In other words, there are…

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Creative work requires experience

Creative expresses how you feel

If creative were comfortable everyone would be doing it right Having done your homework, put your business plan together and worked out your marketing strategies, then the hard creative work begins. Many businesses stumble and fail to produce effective marketing campaigns. They lack the expertise and time to do the creative work required to build the…

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Success can cause failure

Too much success can lead to problems.

Success is usually very exciting Much fanfare with people talking, and sharing stories is often the result of success.  The actual process of achieving great success, however, is far more circumspect.  It is the processes happening quietly, behind-the-scenes, which makes all the difference. We can sell our way to failure if we do not have the finance…

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