Technology

Digital enhancement strategies matter

Involve employees in digital enhancement .

Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…

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Structures usually inhibit progress

Structures and accountability go hand in hand.

Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…

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Outsourcing digital technology advisors

Outsourcing digital marketing improves performance.

Outsourcing digital technology stops the struggles As you start to evaluate what you can do with modern digital technology, do you consider outsourcing digital to an advisor? You begin the engaging process, often without understanding your current situation. It will determine the profile of the individual or organisation for the best fit. Every business has…

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Eliminating modern technology pressures

Eliminating you technology worrys and frustrations.

Stop technology keeping you awake at night The biggest worry most business people have is to be successful (whatever it means to them) while keeping up with the exponential growth of new digital technology? Eliminating technology pressure is an excellent place to start. If you’re new to marketing, digital technology or running a business and…

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Declining population future outlook

Do not suffer a declining population

Some communities defy declining population Larger well-managed inland centres are enjoying growth and prosperity. Rural and remote towns need little reminding of their declining population. It is on the slide as big cities, inland centres, and coastal lifestyle hubs expand. However, some are bucking the trend. Some places are matching the population growth of major regional…

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Backup, recovery challenges stop failure

Backup files to avoid business failure

Without appropriate backup, your business is at risk How exposed are you to data recovery after data corruption, hackers, employee theft and fire?  Across regional, rural and remote communities I have come across many who have every confidence their data, information and knowledge is safe. Can you rely totally on your backup and recovery procedures?…

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Improving teams capacity building

Improving teams productivity enhances capacity.

Improving your capacity High productivity does not have to be complicated when looking at improving teams capacity. You do not need to start by attending elaborate courses, implementing fancy systems or spend months reading time management books. Adjusting old work habits could be the best place to start. In my many years of experience, I…

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Winning customer admiration via service

Winning customer admiration makes business fun.

Create a winning customer service and experience program A customer service experience program includes such things as customer’s attraction, engagement, awareness, discovery, nurturing, advocacy, purchase and use. These are the things which will be winning customer admiration. It can extend to the end of their useful life and the next purchase. Appreciation can be measured by the individual’s experience…

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Service levels need better managing

Measurements help you manage customer service levels.

Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…

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Customer success journey

A customer success journey is action orientated.

Personal service can make all the difference to customer success Personal service can be your key point of difference when it comes to creating customer success. When you are serviced personally by the business owners, from the initial phone call, through to the successful settlement of the sale, it can be most gratifying. Unfortunately, it…

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