Community websites need redesigning

Community websites you window to the world

Why should you educate people in redesigning community websites?

Redesigning is often one of the last things you think about in regional communities. There always seem to be more important things to do. After all,  community websites are just websites, or are they?

However, it’s critical to learn about, understand and acknowledge the role your website plays in your marketing activities. It is your face to the world and the place most people go to find you. Learning about implementing good websites probably has the biggest impact on community activity and attracting customers and tourists to a community.

When your website works well people can find you and you can deliver better services. It is therefore important to know and understand the reasons you should be redesigning your website at this time.

  • The website no longer accurately reflects how your community has grown
  • Your website does Include your latest community services and other information
  • New content marketing strategies are not supported
  • You want to improve your website’s ability to attract visitors and tourists
  • The website is not mobile friendly
  • Your website looks and feels outdated compared to new website design trends
  • Your website is not in sync with search engines (SEO)
  • The current website is old technology, slow, insecure and unresponsive
  • You want greater control over updating your website
  • Community members have become embarrassed by your tired old website.

Redesigning your website means designing more than a new look. It’s about having an all-in-one solution that gives your website visitors and community members exactly what they are asking for when they need it.

 What are your community websites objectives?

Start by taking a step back and looking at the big picture. What are you trying to achieve? A robust plan now will make for a smooth process along the way. Perhaps start with a high-level one-page plan.

  • To educate the people involved with the community website
  • Implement a new purpose and vision for your website
  • Why do you want a redesigned website to achieve?
  • What will you do to reflect the unique value proposition of the community
  • To support new content marketing campaigns
  • To support inbound marketing and automation initiatives.
  • Improvement to community analytics and dashboards.
  • How quickly do you want to achieve these objectives?
  • What is your budget for the website redesign project?

Describe the community websites functionality requirements?

  • What aspects of the website do people like and dislike?
  • What information should be available on each page of your website?
  • Do you want people to be able to share content from your website?
  • Is your website interactive with social media?
  • What tools and apps would you like to run your community activities?
  • Do you require multi-layer access permission for your website?
  • Do you have or need an SSL certificate?
  • What do you like and dislike about your current website?
  • Will you need an internal information search for your website?
  • How will you improve the style, features, and functionality?
  • Do you want to implement marketing process automation?
  • Do you use email marketing, landing pages, or other tools on your website?
  • Will you want a CRM to store customer and contact information?
  • Do you require a membership-only section of the website?
  • Do you plan to post audio and video files to the website?
  • Will users need the ability to post comments and reviews?
  • Do you need to integrate chat features?
  • Will you be running advertisements on your website?
  • What payment processing will you need?
  • Where is your site currently hosted, should you be changing?
  • Should the level of hosting you need be changed?
  • Have you completed a website architecture completed?
  • Do you want to have access, to administration, and who else should?
  • Would you want to integrate third-party services with your website?
  • Do you need to publish an event calendar on your website?
  • Will you need to support multiple languages on your website?

Relationship with website developers

  • Have your people learned how to communicate with website developers?
  • Who will you engage to redesign and implement your new website?
  • Will the website be designed for use on smartphones?
  • Who will be managing the website once it is relaunched?
  • Will you require training on how to properly maintain the website?
  • Who will do the creative work?
  • Are meetings required? Do you have a preference for virtual meetings?
  • Who will be responsible for reviewing and providing feedback on the website?
  • Will your content need to be reviewed and approved (legal and compliance)?
  • Will you need a privacy policy for the website?
  • Who will edit the documentation to be uploaded onto the website?
  • Who will edit the documentation to be uploaded onto the website?
  • Will you be introducing video to your website?
  • Will the website be interactive with social media?
  • Who will give final approval for the website prior to launch?

Communicate using quality photographs video, audio podcasts and blogs. Supplying the information needed quickly and accurately.

First impressions of community websites matter

So, focus your attention and resources on giving your community members and tourists an experience that they will remember. Build a website experience targeted to their problems, frustrations wants and needs.

For your marketing to be effective, every touch point with a community member, prospective new business and tourists must be in alignment. That includes your website which is today one of your most important marketing tools and central to any marketing efforts.

 

Happy people mean a growing community, so improving customer service with data and website performance should be a top priority when designing or redesigning your website.

Quotable Quotes

“If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner”. Omar Bradley

“Perfection is not attainable, but if we chase perfection we can catch excellence”. Vince Lombardi

 

 

Leave a Comment