Advocate marketing leverages performance.

Advocate marketing can bring your marketing to life.

With all the marketing noise, getting lost in the crowd is easy. Establishing an advocate marketing program can help create stronger connections with those who love your brand. These connections allow you to amplify their voice and improve your performance.

To hit your budget, you need to generate more leads of better quality with less money. What do you do when your campaigns start to stall, threatening your impact on the budget?

You may have used your current marketing tactics a hundred times over. But where can you turn when these tactics lose their lustre? Advocates can significantly improve your marketing efforts as they become the pillars of your brand and shout your name across their networks.

Your biggest fans deliver the best returns.

A massive fan of your company and a loyal customer who genuinely loves what you do can introduce you to conversations you didn’t even know existed, bring you many referrals, and shout your praises to the masses. You probably have some of these customers and other contacts willing and able to do all this and more for you. All you have to do is ask.

Advocate Marketing is about identifying your highest-potential customers, employees, or partnerships and motivating them to spread the word about your company. It can help drive better leads, lower churn, and increase online customer value.

Build an Advocate Marketing Program.

Chances are, you have built many advocates without even knowing it. The key to mobilising them is to create an advocacy program to recruit, engage, and reward their loyalty. There is untapped potential within your networks; you only need to activate them.

Your advocate engagement should define what you will ask each advocate to do. It could be asking them to refer new customers, review a product, act as a reference, or whatever you need them to do. You will invariably be disappointed if you are not specific in what you expect. It applies no matter how well-intentioned someone might be to help you. Having your family, friends and employees share their best experiences with your products and services makes a great start.

Quotable Quotes.

“Advocates can significantly improve your enthusiasm and motivation in your business. They become the pillars of your brand and shout your name from the rooftops”. Peter Sergeant.

“Building a strong company culture around advocacy can turn your employees into some of your best advocates”. Peter Sergeant