In times of adversity, agility is more important than ever.
You know the change you have wanted to make in your life for years which have not entirely manifested? Well, agility matters and could be your missing ingredient.
Agility means the ability to move and think easily and quickly. It’s the ability to react to customer emotions or new information quickly and decisively. This skill is even more imperative as customers drive their unique buying journeys nowadays.
There is no doubt your inner being has all the wisdom it needs to achieve your goals, and you have people willing to help you. So if an area of your life isn’t working the way you want it to, you likely have a subconscious belief or fear that is working against you. It’s why it can feel so tiring; there is resistance to making the necessary changes while taking control of your situation going forward.
Agility matters when it comes to customer experience.
Customers today expect businesses to meet them on their terms and in ways of their choice with consistent, relevant messaging that strikes the right chord. How do you ‘stand out from the crowd’ and all the noise in the marketplace? You develop a more agile mindset.
The old ways of selling and serving customers don’t apply, not when you have only a micro-moment to stand out from a sea of marketing messages and noise. It doesn’t only apply to B2C, either. B2B customers also expect a B2C-like experience which draws upon emotion.
Agility allows you to keep up with change and then adjust or pivot when the need arises, based on what your metrics and dashboards say. The key is empathy; putting yourself in your customers’ shoes to know how you can help them. Smart businesses learn that if they can address their customers’ problems, frustrations wants and needs in ways which meet their expectations with speed, then they will have earned their customers’ business going forward.
Therefore, agility has to form the fundamental characteristic of organisational behaviour and thought. Flexibility is the twin of readiness, and the two have grown in importance. How can you build more agility into your business and broader networks so they can more easily pivot and tweak campaigns to support you?
Agility is key to building a modern business.
If you could think of one skill which would set you apart and help you to achieve the success you are seeling, what would it be? I would argue the critical skill which will help you most is agility. The way forward might seem daunting when you have only micro-moments to engage customers, but you can turn it around by being able to respond to requests and events as they unfold quickly.
Let’s work at why and how you can bring about the changes needed change and introduce more creativity and innovation into your business by driving your company with quality content and agility. No more disappointments, so here are some steps you can take:
Adjust your primary thrust to focus on the customer, where agility matters.
Will your customers respond better to one version of email content over another? One design over another? Do they respond better to statistics? Do they like blogs, webinars, or how-to videos?
Test everything, pay attention to campaign outcomes and optimise. Their behaviours will tell you how to change course and plan better for the next time, and your agility will help you put those plans into action.
Agility matters in upgrading your information and knowledge base.
We have been concerned with being evidence-based, fact-based, and data-based for many years, but if you feel you are not up to speed with this, you are not alone. Your practical information and knowledge will be the basis of your business and will allow you to become very agile and flexible in how you service your customer base.
Your knowledge base will give you the confidence to be agile and to adjust to your customer’s requirements quickly and more effectively.
Processes must work well all day every day.
Agility matters in selecting the right processes which are those which produce the most efficient outcomes. They are creative and designed around achieving the end goal with minimal friction and empirical proof the efficiencies gained are measurable.
Everyone should be involved and have a process which outlines how a new idea is turned into content and put onto new marketing campaigns. And if something is not working, or can be improved, the process can be refined and updated quickly.
Remote-work technologies have opened the door to more global collaboration, and businesses which survive will tap into remote working opportunities, along with the flexibility it can bring to your business operations.
Working with others as it is too hard doing it by yourself.
While ever agility matters skills can be built over time with practice, working with other people and organisations with open minds and your ability to flex under pressure will go a long way to being prepared for any adversity.
They will be able to react in inventive ways when things are not right, and customers are facing difficulties. Rigid thinking does not play out well in unforeseen situations, or in time of crisis. Culture and quality remain essential to individuals and businesses as they must make hard calls about their operating frameworks, business models and financial situations.
Agility matters as leadership must have the confidence to act.
Confidence is arguably the most critical element of being agile. Knowing you have the requirements to succeed and believing your initiative will be positively recognised are significant triggers for action. But part of “having what’s required” comes from influential leaders who create the environment for people to be well equipped.
As the owner or manager of the business, you play a vital role in instilling confidence in your team. Empowering them to be well-informed, so they can be decisive when planning, analysing and working efficiently and effectively.
Communicate an optimistic attitude which is grounded in realism. It’s natural to consider your concerns, but it’s leadership to reflect on the problems and frustrations of others.
If you see someone who is not coping, reach out to them. Try encouraging these people to share their thoughts and how they are feeling. Showing you care and giving them a voice will help calm their fears and improve their decision-making, productivity and quality of life.
There are two kinds of decisions on which to focus. Hard ones because you know that whatever you choose is possibly going to be wrong. They are hard because you have competing priorities. Hard decisions which happen often are probably a sign you need new systems, tools and processes. Easy decisions probably mean you have a good habit and can be a sign of your ability to be agile and flexible.
Training and practice are a vital component.
Agility matters in your training program; businesses should never stop learning. The data always has something new to teach them, but the bedrock of their knowledge comes from their training. Your team should know how to effectively use their tools and processes. Understand the issues before them, campaign metrics, and how the team works best together.
Your subconscious mind can work against your goals, or it can work for your purposes. Subconscious beliefs are programmed mainly before the age of seven and then are shaped by the experiences throughout our lives.
Unprecedented events in recent times have flipped the way we do business on its head and driven unprecedented levels of virtual interaction. As a result, businesses are facing more challenges than ever before, which makes continuous learning essential. Whether you have been in professional services for years or you are just starting, learning how to work virtually should be high on the list.
Managers waste time and energy when they fail to train. And when they do their employee’s work for them. Either by meddling or by not allowing for different paths to the same outcome. Stress is in the air. No surprise, the level of stress everyone is feeling has risen sharply since the outbreak of COVID-19 pandemic. It means it’s time to step up your training program.
Your subconscious beliefs and preferences can prevent you from making the changes you consciously want. The experiences you want to have if agility and flexibility are missing. Learning to recognise the ways people deal with stress will make life easier for you.
“Because of the changing business environment, everyone must have the ability and agility to anticipate and coordinate what is unfolding”. Peter Sergeant
“Agility is what counts as you cope with adversity and the exponential rate of change taking place in the world today”. Peter Sergeant