Aussie made is critical to regional areas.

Australians should buy local and ‘Aussie Made’ products.

Local growers, manufacturers and craftspeople need all our support as Australia’s COVID-19 pandemic continues to unfold. Admittedly, we have learnt our supply chains (value chains) have been at risk. The lack of Aussie-made products has caused many unnecessary hardships.

Local purchasing is the preference for locally produced goods and services over those made in other countries. The aim is to encourage consumers to exercise their preference for buying Australian products and promote Australian products in Australia and around the world. It is what creates new businesses and jobs.

Australians today need to source food directly from our local farmers and orchardists. We also need to support small and local businesses and help at a grassroots (consumer) level to rebuild and redevelop our communities, which are feeling increasingly fragmented.

Everyone is frustrated, but don’t let it define your narrative and reactions. Australia will have a tough time recovering, and it needs all the help it can get. In particular, from leadership and consumer perspectives, there’s much to be learned about both.

Unfortunately, not everyone cares about the fact that they employ our locals and feed and sustain us.

Quotable Quotes.

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop”. Robert Hughes

“Winning needs no explanation; losing has no alibi”. Greg Baum