Blog - Business Insights

Detailed practical knowledge on important subjects for being successful.

Is it bureaucracy causing you confusion

Confusion, or is it just me?

May 3, 2019 | 0 Comments

Are we losing sight of what is really important? No wonder our children are confused, or is it just me? Think for a minute how we would be placed today if all the time money and energy had been better directed. For one in the last seven or eight years, we could have been a…

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Shapes can enhance marketing.

Shapes enhance branding design

April 30, 2019 | 0 Comments

Just as colour can affect mood, so to can shapes Images are all around us and impact everything we see; we subconsciously connect our emotions to shapes. For example, rounded edges are softer and more approachable, while forms with sharp lines and edges depict strength and resilience. A basic understanding of the psychology of shapes…

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Success management matters.

Success measurement matters

April 23, 2019 | 0 Comments

Success measurement – measure what you manage We all know there are many ways to achieve the same outcome; there is just no right or wrong when it comes to these things, I mean if something is working for you why change? Moreover, if something is not working for you just being open to new…

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Personalise marketing messages.

Personalise marketing communications

April 16, 2019 | 0 Comments

Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…

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