Community

Disconnected community business advisors

Disconnected businesses continue to suffer.

Where is the practical experience? Two extremes plague ineffective community leadership and community developers. Either they nod their heads in agreement with the person at the head of the table. Or a dominant person ends the conversation, and the status quo remains. Disconnected people and businesses need to be brought into the fold. We all…

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Removing self-doubt, don’t let drought stop you

Removing self-doubt with better planning.

Trust your gut feeling you might be on the right road For the majority of people experiencing drought, their business strategy is called ‘Hope or Luck’. They are continually praying for rain and constantly worrying where the next opportunity to move forward is going to come. Often the problem is they have no structure, no…

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Innovative ideas create better businesses

Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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Useful content makes marketing work

Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Future knowledge embraces digital marketing

Future knowledge can be a competitive advantage

Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…

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Handling drought adversity

We must all learn more about drought.

Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…

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Digital enhancement strategies matter

Involve employees in digital enhancement .

Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…

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Future rethinking delivers opportunities

Future rethinking should be a high priority.

Future rethinking should be a high priority What is motivating the future rethinking of community members behaviour and how are your community and its businesses preparing for the online shopping boom in our globalised world, driven by technology. Business today is noisy, complex and fast-paced. Expectations around convenience, value and choice have driven a higher…

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Colour marketing improve outcomes

Use colour to set the mood of customers.

Boring businesses don’t colour their marketing When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone are two of the most critical components of modern marketing. Colour is a determinant of human…

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Targeting sectors giving poor customer service

Are competitors targeting your business?

Targeting with poor customer service gets results To provide excellent customer service, you need to understand targeting and who your customers are. Their problems, frustrations and what they want and need. Gather information about as many of your customers receiving lousy service as possible. When trying to understand their wants and needs, it may be…

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