Community

Micro-businesses growing communities future

Small, medium and Micro-businesses make up 97% of all buisnesses.

What are micro-businesses? The Australian Bureau of Statistics (ABS) classifies a micro-businesses as a sub-set of the micro-businesses category with 0–4 employees. Small businesses have 5-19 employees. There are well over 3 million businesses of all sizes trading in Australia. Of these, 97% are small businesses, and within this category, 85% are micro-businesses. There are…

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Success measurement matters

Success management matters.

Success measurement – measure what you manage We all know there are many ways to achieve the same outcome; there is just no right or wrong when it comes to these things, I mean if something is working for you why change? Moreover, if something is not working for you just being open to new…

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Innovative ecosystems in regional towns.

Innovative ecosystems are what is needed to deought-proof towns.

You build great towns and villages on innovative ecosystems. Innovative ecosystems play a vital role in a town or village’s innovation, economic viability and resilience. Often the first place entrepreneurs will look at is innovative ecosystems which can support and impact on the communities prosperity. Entrepreneurs create innovative ecosystems and environments for new businesses to…

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Disconnected community business advisors

Disconnected businesses continue to suffer.

Where is the practical experience? Two extremes plague ineffective community leadership and community developers. Either they nod their heads in agreement with the person at the head of the table. Or a dominant person ends the conversation, and the status quo remains. Disconnected people and businesses need to be brought into the fold. We all…

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Removing self-doubt, don’t let drought stop you

Removing self-doubt with better planning.

Trust your gut feeling you might be on the right road For the majority of people experiencing drought, it’s difficult removing self-doubt. Their business strategy is called ‘Hope or Luck’. They are continually praying for rain and constantly worrying where the next opportunity to move forward is going to come. Often the problem is they…

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Innovative ideas create better businesses

Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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Useful content makes marketing work

Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Future knowledge embraces digital marketing

Future knowledge can be a competitive advantage

Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…

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Handling drought adversity

We must all learn more about drought.

Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…

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Digital enhancement strategies matter

Involve employees in digital enhancement .

Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…

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