Content Marketing
Focusing content marketing in a complex world.
Content marketing differentiation matters. In this age of personalisation, focusing content has become even more critical to be speaking to a specific audience with its own unique set of problems, frustrations wants and needs, while addressing their challenges, and interests. So you don’t like writing and creating content. Well, you have options, delegate or outsource…
Read MoreContent essentials critical to improving sales and marketing.
Met a great prospect on social media, then found out she was a cat. Content essentials were invented to improve the relationship between sales and content marketing, which is often in misalignment, and there is a need to eliminate misunderstandings. The sales team are continually asking for more leads to be generated for them, while…
Read MoreScary times when your business isn’t going well.
In scary times let us help you address the content marketing challenges. Scary times means being in an unfamiliar environment. Feeling like you have no idea what you’re doing, and generally just feeling like you want to walk away to escape the uncomfortable outcomes you are experiencing. However, we all know that to achieve a…
Read MoreContent marketing challenges can be overcome.
Everyone has content marketing challenges As a business, non-profit or a community developer, you need to find someone who can overcome the content marketing challenges and understands the many disciplines involved. Someone responsible for the writing, analysing, planning, crafting, writing distributing, and promoting valuable content. Content marketing is one of the essential activities lacking in…
Read MoreQuality thinking should not be old hat.
Quality thinking and content helps ensure business survival The purpose of this blog is to help you discover and implement important things, on your way to building a quality business. Managing quality is crucial for small businesses. Quality products help to maintain customer satisfaction and loyalty and reduce the risk and cost of replacing faulty…
Read MoreCreative writing skills support innovation.
Creative writing and innovation go hand in hand with imagination. When we think of all the skills we need, creative thinking should be highly ranked. Creativity is what we use to solve problems and better appreciate possible future directions. Use creative thinking to improve your content and content marketing. Have you ever thought about how…
Read MoreProblem-solving requires future thinking about content.
Don’t be led by your problem-solving; follow your dreams with good content. Problem-solving requires skilful decision-making, so you don’t become obsessed with problem-solving at the expense of your vision for the future. You can’t achieve the vision you have by not taking actions related to your future content marketing. ‘No’ is indeed part of leadership,…
Read MoreContent trustworthiness engages people
Where you waste your time Most businesses and non-profits still waste too much time chasing and interpreting the wrong information and knowledge, instead of creating content trustworthiness. When strategies and campaigns on faulty content, you waste your time and money and risk mixed messages going to your customers and prospects. Inferior technology can further cloud…
Read MoreBuilding recipes for business success
Get the recipe right, and you will have plenty to celebrate. If you want to bake a cake, you need to be building recipes which work. It also holds when building a successful business or non-profit. Despite there being good conventional rules for success, too few follow them. If you hate what you do, no…
Read MoreRight questions deliver better content, better outcomes.
Outsourcing content writing requires the right questions Improving outcomes is about making sense of complex business processes and improving the operational aspects like content marketing. This means asking the right questions and good communications with quality content. Seek to eliminate poor content, improve human touchpoints and make use of outsourcing so you can focus on your critical…
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