Content Marketing

Right questions deliver better content, better outcomes.

Ask the right questions, then listen.

Outsourcing content writing requires the right questions Improving outcomes is about making sense of complex business processes and improving the operational aspects like content marketing. This means asking the right questions and good communications with quality content. Seek to eliminate poor content, improve human touchpoints and make use of outsourcing so you can focus on your critical…

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External advisors critical success factor

Take a chance with external advisors, you might even like it.

You will find external content writers (sometimes called coaches, advisors, facilitators, consultants, mentors) can help you make your dream come true. They can act as your planning, marketing and training coordinator. Good content writers are good listeners, not a talker. How well do you think your football team would go if they didn’t have a…

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Content delivery consistency counts

Content delivery must be relevant.

Alignment with your vision and objectives is key Your website and social media should always be ‘work in progress’, still being added to and updated as you grow and develop when your content delivery consistency counts. However, inconsistency issues creep in when content is written at different stages of your business cycle and by different…

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Written proposals pay dividends

Written proposals work.

How to prepare written proposals Success will often hinge on your ability to write a sound plan or business case. A proposal is designed to get your message across in such a way you will receive the positive responses you are looking for: If necessary meet with the person or organisation you are targeting. You…

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Personas matter

Personas matter in relationships

Personas guide customers/prospects thinking and behaviour  Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…

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Shapes enhance branding design

Shapes can enhance marketing.

Just as colour can affect mood, so to can shapes Images are all around us and impact everything we see; we subconsciously connect our emotions to shapes. For example, rounded edges are softer and more approachable, while forms with sharp lines and edges depict strength and resilience. A basic understanding of the psychology of shapes…

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Personalise marketing communications

Personalise marketing messages.

Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…

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Upgrade website marketing performance

Make your website upgrade a priority.

Upgrade website performance with a makeover All too often we see websites which have not seen an upgrade in years; they are ‘tired’. Many adopt a ‘set and forget’ approach and then wonder why their marketing performance is falling off. With the exponential growth in globalisation and modern digital marketing Innovations, website management is critical.…

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Useful content makes marketing work

Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Future knowledge embraces digital marketing

Future knowledge can be a competitive advantage

Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…

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