Content Marketing
Personalise marketing communications
Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…
Read MoreUpgrade website marketing performance
Upgrade website performance with a makeover All too often we see websites which have not seen an upgrade in years; they are ‘tired’. Many adopt a ‘set and forget’ approach and then wonder why their marketing performance is falling off. With the exponential growth in globalisation and modern digital marketing Innovations, website management is critical.…
Read MoreUseful content makes marketing work
Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…
Read MoreFuture knowledge embraces digital marketing
Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…
Read MoreMetrics dashboards improve productivity
Some metrics you could be measuring Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them can create a culture of action orientation and excellence. Measuring KPIs increases productivity Fast…
Read MoreDigital enhancement strategies matter
Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…
Read MoreAdvocate marketing leverages performance
Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…
Read MoreTargeting sectors giving poor customer service
Targeting with poor customer service gets results To provide excellent customer service, you need to understand targeting and who your customers are. Their problems, frustrations and what they want and need. Gather information about as many of your customers receiving lousy service as possible. When trying to understand their wants and needs, it may be…
Read MoreBelieving establishes successfull outcomes
Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…
Read MoreKiller-phrases inhibit forward progress
Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community, its businesses and non-profit organisations in the…
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