Digital Marketing
Building technology solutions better
Building technology solutions can be frustrating As someone who has been looking at building technology solutions for decades, I can tell you first-hand disappointment comes in abundance both in vendors and the technology they offer. It can prevent you from growing your business by holding you back from taking on client work as you spend…
Read MoreCompetence improves marketing capacity
Competence enhances your digital marketing while reducing fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement. It is focusing on these competencies which increase your capacity to make things happen. Identify a need for a product or service in an industry where you have distinctive competence. You can substantially increase your…
Read MorePersonalise marketing communications
Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…
Read MoreBrand Essence improves customer experience
Brand Essence is the heart and soul of a brand When selling anything, it is important to remember people do not buy the physical elements of a product or service; they buy the intangible benefits they will receive from the outcomes. They buy what your products and services will do for them, that’s what brand…
Read MoreOpportunities opened using digital marketing
Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…
Read MoreUnlearning technology pays big dividends
Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…
Read MoreAI provides compelling user experiences
Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI). AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…
Read MoreUpgrade website marketing performance
Upgrade website performance with a makeover All too often we see websites which have not seen an upgrade in years; they are ‘tired’. Many adopt a ‘set and forget’ approach and then wonder why their marketing performance is falling off. With the exponential growth in globalisation and modern digital marketing Innovations, website management is critical.…
Read MoreInnovative ideas create better businesses
Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…
Read MoreUseful content makes marketing work
Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…
Read More