Digital Marketing
Automating growth could be the answer.
Get the workflow strategy right before automating growth. The decisions you face when considering automating growth is whether or not to exploit your business’s accomplishments. Whether to expand or keep the company stable and profitable, providing a base for other activities you wish to pursue, is essential. A key issue is whether to use a…
Read MoreDigital workplaces are well and truly here.
Digital workplaces are here to stay. The COVID-19 pandemic has utterly transformed today’s business environment, and most people are struggling to understand its short and long-term implications and the need for digital workplaces. Things are unlikely to return to pre-March 2020 conditions anytime soon, so how can you adapt? A world where employees and clients…
Read MoreDigital experiences can be built on for better outcomes.
Digital experiences should be happening on purpose. Digital skills and expertise for customers often start in the family environment with the younger generations, which inevitably ends up impacting the experiences we deliver to our customers. It has been intensifying with the lockdowns associated with the CDOVID-19 pandemic. Many are already starting to extract new value…
Read MoreWritten proposals pay dividends
How to prepare written proposals Success will often hinge on your ability to write a sound plan or business case. A proposal is designed to get your message across in such a way you will receive the positive responses you are looking for: If necessary meet with the person or organisation you are targeting. You…
Read MoreBuilding technology solutions better
Building technology solutions can be frustrating As someone who has been looking at building technology solutions for decades, I can tell you first-hand disappointment comes in abundance both in vendors and the technology they offer. It can prevent you from growing your business by holding you back from taking on client work as you spend…
Read MoreCompetence improves marketing capacity
Competence enhances your digital marketing while reducing fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement. It is focusing on these competencies which increase your capacity to make things happen. Identify a need for a product or service in an industry where you have distinctive competence. You can substantially increase your…
Read MorePersonalise marketing communications
Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…
Read MoreBrand Essence improves customer experience
Brand Essence is the heart and soul of a brand When selling anything, it is important to remember people do not buy the physical elements of a product or service; they buy the intangible benefits they will receive from the outcomes. They buy what your products and services will do for them, that’s what brand…
Read MoreOpportunities opened using digital marketing
Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…
Read MoreUnlearning technology pays big dividends
Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…
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