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Digital Marketing

Practical knowledge is action-orientated.

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Active practical knowledge builds better businesses.

Why Practical Knowledge At its most basic level, particularly during drought or adversity, practical knowledge should seek to address the…

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Automating growth could be the answer.

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Automating growth during difficult times.

Get the workflow strategy right before automating growth. The decisions you face when considering automating growth is whether or not…

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Digital workplaces are well and truly here.

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Digital workplaces are becoming common place.

Digital workplaces are here to stay. The COVID-19 pandemic has utterly transformed today’s business environment, and most people are struggling…

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Digital experiences can be built on for better outcomes.

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Digital experiences make life easier.

Digital experiences should be happening on purpose. Digital skills and expertise for customers often start in the family environment with…

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Written proposals pay dividends

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Written proposals work.

How to prepare written proposals Success will often hinge on your ability to write a sound plan or business case.…

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Building technology solutions better

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Building technology successfully requires planning.

Building technology solutions can be frustrating As someone who has been looking at building technology solutions for decades, I can…

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Competence improves marketing capacity

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Improve your competence in digital marketing

Competence enhances your digital marketing while reducing fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement.…

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Personalise marketing communications

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Personalise marketing messages.

Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us…

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Brand Essence improves customer experience

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Brand essence makes marketing work.

Brand Essence is the heart and soul of a brand When selling anything, it is important to remember people do…

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Opportunities opened using digital marketing

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Opportunities are created with digital marketing.

Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and…

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