Digital Marketing
Useful content makes marketing work
Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…
Read MoreFuture knowledge embraces digital marketing
Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…
Read MoreMetrics dashboards improve productivity
Some metrics you could be measuring Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them can create a culture of action orientation and excellence. Measuring KPIs increases productivity Fast…
Read MoreDigital enhancement strategies matter
Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…
Read MoreStructures usually inhibit progress
Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…
Read MoreOutsourcing digital technology advisors
Outsourcing digital technology stops the struggles As you start to evaluate what you can do with modern digital technology, do you consider outsourcing digital to an advisor? You begin the engaging process, often without understanding your current situation. It will determine the profile of the individual or organisation for the best fit. Every business has…
Read MoreColour marketing improve outcomes
Boring businesses don’t colour their marketing When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone are two of the most critical components of modern marketing. Colour is a determinant of human…
Read MoreTargeting sectors giving poor customer service
Targeting with poor customer service gets results To provide excellent customer service, you need to understand targeting and who your customers are. Their problems, frustrations and what they want and need. Gather information about as many of your customers receiving lousy service as possible. When trying to understand their wants and needs, it may be…
Read MoreCommunity leadership needs improvement
Putting a focus on regional community leadership You will often hear people talking about how regional, rural and remote communities are in desperate need of good leaders. While there have been many changes in how community development should be approached, one thing has become abundantly clear, community leadership is critical. Accountability is becoming the big…
Read MoreWorking effectively among community stakeholders
Ways of working effectively with community stakeholders Skills development along with the use of productivity tools and processes is an essential aspect of creating a productive working relationship, and working effectively with community stakeholders. Just because you possess the skills does not guarantee you will get the results you are seeking. Community members need to…
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