AI will improve the customer experience.

Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI).  AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…

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Make your website upgrade a priority.

Upgrade website performance with a makeover All too often we see websites which have not seen an upgrade in years; they are ‘tired’. Many adopt a ‘set and forget’ approach and then wonder why their marketing performance is falling off. With the exponential growth in globalisation and modern digital marketing Innovations, website management is critical.…

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Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Future knowledge can be a competitive advantage

Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…

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Make you metrics meaningful

Some metrics you could be measuring Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them can create a culture of action orientation and excellence. Measuring KPIs increases productivity Fast…

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Involve employees in digital enhancement .

Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…

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Structures and accountability go hand in hand.

Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…

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Outsourcing digital marketing improves performance.

Outsourcing digital technology stops the struggles As you start to evaluate what you can do with modern digital technology, do you consider outsourcing digital to an advisor? You begin the engaging process, often without understanding your current situation. It will determine the profile of the individual or organisation for the best fit. Every business has…

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Use colour to set the mood of customers.

Boring businesses don’t colour their marketing When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone are two of the most critical components of modern marketing. Colour is a determinant of human…

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