Drought
Personalise marketing communications
Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…
Read MoreRemoving self-doubt, don’t let drought stop you
Trust your gut feeling you might be on the right road For the majority of people experiencing drought, their business strategy is called ‘Hope or Luck’. They are continually praying for rain and constantly worrying where the next opportunity to move forward is going to come. Often the problem is they have no structure, no…
Read MoreDrought stress critical relief quickly
Where the drought stress starts Most businesses and non-profit organisations will be adversely affected by drought, some more than others. All businesses feel the ripple effect as a drought starts to materialise. The farmers are the first to feel it. Their costs start to increase, and as their cash flows deteriorate, so they tighten their…
Read MoreHandling drought adversity
Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…
Read MoreComplacency costs community sustainability
Many are happy with their town or village Work-life balance is a bit of a misconception. You are never genuinely balanced life, even though you might be feeling great, complacency costs you and the community sustainability. The thing is you should be striving for it as a concept. The trick is to ensure you are…
Read MoreLocal businesses often need supporting
When local businesses are in trouble Snap non-performing local businesses out of it. Stop any procrastination, inaction because of fear, or because of drought and start them taking action. To turn around a business might be easier than you think, but it must happen. Many communities ignore their struggling companies; they believe businesses in trouble…
Read MoreHealthcare valued community services
Value the professional healthcare services you have Healthcare one of the most valuable assets in every community’s value chain, and even more critical in times of drought. All too often people take for granted what they already have, or worse still they discount the value of people and services already provided. The following story may…
Read MoreFuture communities require change
You can be sure the future communities will be different Ten years from now, how much will energy cost? What will happen with the climate? Most importantly, will you be more satisfied with your community and your role in it? Have you, or can you fully recover from a drought? Perhaps it is time for…
Read MoreCustomer success journey
Personal service can make all the difference to customer success Personal service can be your key point of difference when it comes to creating customer success. When you are serviced personally by the business owners, from the initial phone call, through to the successful settlement of the sale, it can be most gratifying. Unfortunately, it…
Read MoreDroughts, floods, fires all equal tough times
What to focus on On any given day, somewhere In regional, rural and remote Australia you will find communities suffering from either drought, floods or fires. It’s tough for communities, their businesses, non-profits, farmers and families who live there. Family and friends Family and friends relationships are essential for many reasons, not the least of…
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