Drought

Entrepreneur’s drought roller coaster

Entrepreneur's drought experience can be both good and bad.

A case study by Peter Sergeant Here is a snapshot of my entrepreneur’s drought experience, from a ‘real job’, successful business to devastation and back to reality. I now believe entrepreneurs are born, not made, even though many can have some of the characteristics. Drought certainly brings out those characteristics. Everyone will make mistakes and…

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Micro-businesses growing communities future

Small, medium and Micro-businesses make up 97% of all buisnesses.

What are micro-businesses? The Australian Bureau of Statistics (ABS) classifies a micro-businesses as a sub-set of the micro-businesses category with 0–4 employees. Small businesses have 5-19 employees. There are well over 3 million businesses of all sizes trading in Australia. Of these, 97% are small businesses, and within this category, 85% are micro-businesses. There are…

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Innovative ecosystems in regional towns.

Innovative ecosystems are what is needed to deought-proof towns.

You build great towns and villages on innovative ecosystems. Innovative ecosystems play a vital role in a town or village’s innovation, economic viability and resilience. Often the first place entrepreneurs will look at is innovative ecosystems which can support and impact on the communities prosperity. Entrepreneurs create innovative ecosystems and environments for new businesses to…

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Personalise marketing communications

Personalise marketing messages.

Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…

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Removing self-doubt, don’t let drought stop you

Removing self-doubt with better planning.

Trust your gut feeling you might be on the right road For the majority of people experiencing drought, it’s difficult removing self-doubt. Their business strategy is called ‘Hope or Luck’. They are continually praying for rain and constantly worrying where the next opportunity to move forward is going to come. Often the problem is they…

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Drought stress critical relief quickly

Drought stress leads to mental health problems

Where the drought stress starts Most businesses and non-profit organisations will be adversely affected by drought, some more than others. All businesses feel the ripple effect as a drought starts to materialise. The farmers are the first to feel it. Their costs start to increase, and as their cash flows deteriorate, so they tighten their…

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Handling drought adversity

We must all learn more about drought.

Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…

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Hard times requires feedback commitment

Good leaders are prepared for hard times.

At the heart of hard times is feedback Feedback is the breakfast of champions, and in hard times that is what is needed. When you give others feedback, it should be brilliant, caring, and helpful. When they provide you with feedback, it’s irrelevant, uncaring, and unhelpful. It is interesting how your feedback is right, but…

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Complacency costs community sustainability

Complacency kills communities and businesses.

Many are happy with their town or village Work-life balance is a bit of a misconception. You are never genuinely balanced life, even though you might be feeling great, complacency costs you and the community sustainability. The thing is you should be striving for it as a concept. The trick is to ensure you are…

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Local businesses often need supporting

Sometimes local businesses need all the help they can get.

When local businesses are in trouble Snap non-performing local businesses out of it. Stop any procrastination, inaction because of fear, or because of drought and start them taking action. To turn around a business might be easier than you think, but it must happen. Many communities ignore their struggling companies; they believe businesses in trouble…

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