Future
Micro-businesses growing communities future
What are micro-businesses? The Australian Bureau of Statistics (ABS) classifies a micro-businesses as a sub-set of the micro-businesses category with 0–4 employees. Small businesses have 5-19 employees. There are well over 3 million businesses of all sizes trading in Australia. Of these, 97% are small businesses, and within this category, 85% are micro-businesses. There are…
Read MoreCompetence improves marketing capacity
Competence enhances your digital marketing while reducing fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement. It is focusing on these competencies which increase your capacity to make things happen. Identify a need for a product or service in an industry where you have distinctive competence. You can substantially increase your…
Read MoreConfusion, or is it just me?
Are we losing sight of what is really important? No wonder our children are confused, or is it just me? Think for a minute how we would be placed today if all the time money and energy had been better directed. For one in the last seven or eight years, we could have been a…
Read MoreOpportunities opened using digital marketing
Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…
Read MoreFuture knowledge embraces digital marketing
Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…
Read MoreHandling drought adversity
Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…
Read MoreFuture rethinking delivers opportunities
Future rethinking should be a high priority What is motivating the future rethinking of community members behaviour and how are your community and its businesses preparing for the online shopping boom in our globalised world, driven by technology. Business today is noisy, complex and fast-paced. Expectations around convenience, value and choice have driven a higher…
Read MoreDeclining population future outlook
Some communities defy declining population Larger well-managed inland centres are enjoying growth and prosperity. Rural and remote towns need little reminding of their declining population. It is on the slide as big cities, inland centres, and coastal lifestyle hubs expand. However, some are bucking the trend. Some places are matching the population growth of major regional…
Read MoreFuture communities require change
You can be sure the future communities will be different Ten years from now, how much will energy cost? What will happen with the climate? Most importantly, will you be more satisfied with your community and your role in it? Have you, or can you fully recover from a drought? Perhaps it is time for…
Read MoreInnovation drivers create better futures
Innovation drivers are all around us Your purpose and vision are what puts a spring in your step and allows innovation drivers to emerge. The first thing to do when you want to begin looking for innovation drivers is to understand clearly, your purpose, vision and objectives. When this happens you are in a position to…
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