Innovation
Future-proofing towns in regional areas.
Future-proofing towns move farmers and communities away from the breaking points. Much has been said about droughts and flooding rains since Dorothea Mackellar wrote her famous poem. Unfortunately, in recent years little has been put in place towards future-proofing or drought-proofing our regional, rural and remote areas. There is never enough action to match the…
Read MoreBusiness Models become old and tired?
Business Models fundamentals When Business Models, like old machinery, cease to work well, don’t just forget them, do something about it. Business Models are not about magic or luck. Even old models can be made more useful. It takes an exceptional business model to work forever. If it’s broken and not working well all day…
Read MoreSelf-confidence increases action orientation
Self-confidence increases with each new day, if your give it a chance. Build your confidence to avoid an ‘average’ life Action orientation is the key to building your self-esteem as your self-confidence increases. The more actions you take, the more practice you get and so the better operator you become. Even when you are coping…
Read MorePersonas matter
Personas guide customers/prospects thinking and behaviour Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…
Read MoreInnovative ecosystems in regional towns.
You build great towns and villages on innovative ecosystems. Innovative ecosystems play a vital role in a town or village’s innovation, economic viability and resilience. Often the first place entrepreneurs will look at is innovative ecosystems which can support and impact on the communities prosperity. Entrepreneurs create innovative ecosystems and environments for new businesses to…
Read MoreOpportunities opened using digital marketing
Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…
Read MoreUnlearning technology pays big dividends
Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…
Read MoreAI provides compelling user experiences
Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI). AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…
Read MoreInnovative ideas create better businesses
Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…
Read MoreStructures usually inhibit progress
Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…
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