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Innovation

Business building criteria create successful businesses?

Don't start without business building criteria

Can you build a great business? Innovation is often the ‘catch cry’ of business building criteria, but it’s not the only thing. In building a great business, you must be patient. It can take you several years to learn all the ropes and put them into play so that they work well all day, every…

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Business Models become old and tired?

Old business models need upgrading.

Business Models fundamentals When Business Models, like old machinery, cease to work well, don’t just forget them, do something about it. Business Models are not about magic or luck. Even old models can be made more useful. It takes an exceptional business model to work forever. If it’s broken and not working well all day…

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Self-confidence increases action orientation

Self-confidence increases with action orientation

Self-confidence increases with each new day, if your give it a chance. Build your confidence to avoid an ‘average’ life Action orientation is the key to building your self-esteem as your self-confidence increases. The more actions you take, the more practice you get and so the better operator you become. Even when you are coping…

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Personas matter

Personas matter in relationships

Personas guide customers/prospects thinking and behaviour  Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…

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Innovative ecosystems in regional towns.

Innovative ecosystems are what is needed to deought-proof towns.

You build great towns and villages on innovative ecosystems. Innovative ecosystems play a vital role in a town or village’s innovation, economic viability and resilience. Often the first place entrepreneurs will look at is innovative ecosystems which can support and impact on the communities prosperity. Entrepreneurs create innovative ecosystems and environments for new businesses to…

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Opportunities opened using digital marketing

Opportunities are created with digital marketing.

Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…

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Unlearning technology pays big dividends  

Unlearning leaves capacity to learn new technology.

Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…

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AI provides compelling user experiences

AI will improve the customer experience.

Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI).  AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…

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Innovative ideas create better businesses

Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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Structures usually inhibit progress

Structures and accountability go hand in hand.

Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…

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