Innovation

Self-confidence increases action orientation

Self-confidence increases with action orientation

Self-confidence increases with each new day, if your give it a chance. Build your confidence to avoid an ‘average’ life Action orientation is the key to building your self-esteem as your self-confidence increases. The more actions you take, the more practice you get and so the better operator you become. Even when you are coping…

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Personas matter

Personas matter in relationships

Personas guide customers/prospects thinking and behaviour  Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…

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Opportunities opened using digital marketing

Opportunities are created with digital marketing.

Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…

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Unlearning technology pays big dividends  

Unlearning leaves capacity to learn new technology.

Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…

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AI provides compelling user experiences

AI will improve the customer experience.

Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI).  AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…

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Innovative ideas create better businesses

Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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Structures usually inhibit progress

Structures and accountability go hand in hand.

Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…

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Complacency costs community sustainability

Complacency kills communities and businesses.

Many are happy with their town or village Work-life balance is a bit of a misconception. You are never genuinely balanced life, even though you might be feeling great, complacency costs you and the community sustainability. The thing is you should be striving for it as a concept. The trick is to ensure you are…

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Local businesses often need supporting

Sometimes local businesses need all the help they can get.

When local businesses are in trouble Snap non-performing local businesses out of it. Stop any procrastination, inaction because of fear, or because of drought and start them taking action. To turn around a business might be easier than you think, but it must happen. Many communities ignore their struggling companies; they believe businesses in trouble…

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Breakthroughs can happen every day

Put your heart into making breakthroughs.

Ways to accomplish breakthroughs If you want to make breakthroughs, show up every day. If you are not on the field, you cannot expect to win the game. There is no such thing as an overnight success. Breakthrough stories come from individuals who consistently show up every day. It is not easy, but you must…

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