Knowledge Management
Personas matter
Personas guide customers/prospects thinking and behaviour Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…
Read MoreUnlearning technology pays big dividends
Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…
Read MoreAI provides compelling user experiences
Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI). AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…
Read MoreInnovative ideas create better businesses
Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…
Read MoreUseful content makes marketing work
Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…
Read MoreFuture knowledge embraces digital marketing
Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…
Read MoreHard times requires feedback commitment
At the heart of hard times is feedback Feedback is the breakfast of champions, and in hard times that is what is needed. When you give others feedback, it should be brilliant, caring, and helpful. When they provide you with feedback, it’s irrelevant, uncaring, and unhelpful. It is interesting how your feedback is right, but…
Read MoreCommunity content improves outcomes
Improve community content for better outcomes Is all the community content produced by your citizens, businesses and non-profit organisations, out of sync? You will not open people’s eyes with lousy content; you will turn them off. When you need to generate some critical activity within the next 30 days, or, things are starting to get…
Read MoreBackup, recovery challenges stop failure
Without appropriate backup, your business is at risk How exposed are you to data recovery after data corruption, hackers, employee theft and fire? Across regional, rural and remote communities I have come across many who have every confidence their data, information and knowledge is safe. Can you rely totally on your backup and recovery procedures?…
Read MoreExpert knowledge builds communities
If you have expert knowledge of an exciting community subject, use it Do not leave people wondering what you were trying to achieve when you visited their town? People want and expect expert knowledge. The knowledge they can discuss, and the more this is true, the more your ideas and expert knowledge will get shared.…
Read More