Use failure to make you stronger.

Many people are obsessed with avoiding failure. They are risk-averse and don’t take the time to understand failure and risk. Failure is the flip side of success, and the more you know it, the more successful you can become. It is the mistakes and failure you experience that leads you to eventual success by achieving…

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Acronyms should be avoided.

Acronyms in your content lead to misunderstandings. Instead of continuing to speak in a completely different language, consider making your content acronyms free zones. An acronym is a word or name formed from the initial components of a longer name or phrase, usually using individual initial letters, as in NATO (North Atlantic Treaty Organization) or EU (European Union), but sometimes…

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Emerge form adversity better than ever.

Will you emerge well from adversity? It’s incredibly hard to solve problems and make positive decisions about the future. You must stay alert and decisive day-to-day. You are probably consuming tons of information as you struggle to find a way to emerge. However you must focus on meaningful and practical knowledge, tools and processes to…

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Achievers don't understand losers.

Improve your point of view and become an achiever. It can be hard to improve your outlook when you are under pressure of droughts or other adversities like the COVID-19 pandemic. Achievers often focus on a single word with the right tone to maintain a positive mindset. In the business world, they get stuff done.…

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Adversity causes dramatic changes we weren't expecting.

Adversity demands a massive shift to a new way of life. As you may have noticed, adversity demands change, as businesses move online with a vengeance. Unfortunately, many are scurrying around trying to cope with the new technologies as their business started to stall as walk-in customers disappeared almost overnight. It’s not like we couldn’t…

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University education needs an urgent upgrade.

Truths are emerging about university education and degrees. After a university education, many graduates still don’t know who they want to be when they grow up, just as the future will be full of derelict academics. The COVID-19 has exposed the university system and its management; it isn’t what it used to be. Graduates are…

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Personas matter in relationships

Personas guide customers/prospects thinking and behaviour  Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…

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Unlearning leaves capacity to learn new technology.

Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…

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AI will improve the customer experience.

Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI).  AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…

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Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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