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Knowledge Management

Personas matter

Personas matter in relationships

Personas guide customers/prospects thinking and behaviour  Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…

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Unlearning technology pays big dividends  

Unlearning leaves capacity to learn new technology.

Never assume you understand new concepts If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could be…

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AI provides compelling user experiences

AI will improve the customer experience.

Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI).  AI is set to provide more compelling real-time experiences in an environment where innovation is continuously creating fresh opportunities to engage customers and other stakeholders. Artificial intelligence makes it possible for machines to…

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Innovative ideas create better businesses

Digital marketing and innovative ideas work well together.

Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…

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Useful content makes marketing work

Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Future knowledge embraces digital marketing

Future knowledge can be a competitive advantage

Focus future knowledge on your marketing efforts Make sure your future knowledge has the right kind of leadership and culture are in place. Little happens by chance and while luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…

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Hard times requires feedback commitment

Good leaders are prepared for hard times.

At the heart of hard times is feedback Feedback is the breakfast of champions, and in hard times that is what is needed. When you give others feedback, it should be brilliant, caring, and helpful. When they provide you with feedback, it’s irrelevant, uncaring, and unhelpful. It is interesting how your feedback is right, but…

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Community content improves outcomes

Community content must look and feel friendly.

Improve community content for better outcomes Is all the community content produced by your citizens, businesses and non-profit organisations, out of sync? You will not open people’s eyes with lousy content; you will turn them off. When you need to generate some critical activity within the next 30 days, or, things are starting to get…

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Backup, recovery challenges stop failure

Backup files to avoid business failure

Without appropriate backup, your business is at risk How exposed are you to data recovery after data corruption, hackers, employee theft and fire?  Across regional, rural and remote communities I have come across many who have every confidence their data, information and knowledge is safe. Can you rely totally on your backup and recovery procedures?…

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Expert knowledge builds communities

Expert knowledge builds communities.

If you have expert knowledge of an exciting community subject, use it Do not leave people wondering what you were trying to achieve when you visited their town? People want and expect expert knowledge. The knowledge they can discuss, and the more this is true, the more your ideas and expert knowledge will get shared.…

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