Drive profitable growth to secure your future.

Your business not going well? The changes caused by the COVID-19 pandemic will be with us all for a while yet. But when faced with exceptional events, you need to take a hard look at what you need to do to drive profitable growth and sustainability. What new strategies do you propose to adopt, and…

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Emerge form adversity better than ever.

Will you emerge well from adversity? It’s incredibly hard to solve problems and make positive decisions about the future. You must stay alert and decisive day-to-day. You are probably consuming tons of information as you struggle to find a way to emerge. However you must focus on meaningful and practical knowledge, tools and processes to…

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Remote technology is often free.

During adversity, be aware of free remote work technology. Inexpensive remote technology is more than a marketing ploy. When technology vendors see their issues enabling them to work remotely, which will impact their products almost immediately, special offers for new upgrades can be genuine to retain their existing customers. The COVID-19 pandemic has changed the…

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Achievers don't understand losers.

Improve your point of view and become an achiever. It can be hard to improve your outlook when you are under pressure of droughts or other adversities like the COVID-19 pandemic. Achievers often focus on a single word with the right tone to maintain a positive mindset. In the business world, they get stuff done.…

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Tough times don't last, tough people do.

Don’t stop marketing during tough times. Businesses everywhere are confronting a new reality. Tough times which has been forced upon us by the COVID-19 pandemic. For some, it has meant an unprecedented reduction in sales and a disruption of day-to-day business operations. For others in harder-hit areas, it means a near, or complete shutdown of…

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Decision-making beats the hell out of procrastination.

Is your decision-making impulsive, emotional or pragmatic? Proper decision-making is fundamental to your role as a business manager. You will have to make lots of them and in many cases without the benefit of all the facts. What you can do is minimise your careless decision-making. It is poor decision-making and procrastination, which puts the…

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Content delivery must be relevant.

Alignment with your vision and objectives is key Your website and social media should always be ‘work in progress’, still being added to and updated as you grow and develop when your content delivery consistency counts. However, inconsistency issues creep in when content is written at different stages of your business cycle and by different…

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Written proposals work.

How to prepare written proposals Success will often hinge on your ability to write a sound plan or business case. A proposal is designed to get your message across in such a way you will receive the positive responses you are looking for: If necessary meet with the person or organisation you are targeting. You…

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Personas matter in relationships

Personas guide customers/prospects thinking and behaviour  Personas are a standard marketing tool and should inform you of exactly what you need to be doing to improve your product and service design and marketing outcomes. How would you feel if once a day, every day you received an email from someone new who wanted to work…

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Improve your competence in digital marketing

Competence enhances your digital marketing while reducing fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement. It is focusing on these competencies which increase your capacity to make things happen. Identify a need for a product or service in an industry where you have distinctive competence. You can substantially increase your…

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