Marketing

Useful content makes marketing work

Make useful content a priority.

Take a critical look at your content Make use of useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and…

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Structures usually inhibit progress

Structures and accountability go hand in hand.

Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…

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Advocate marketing leverages performance

An advocate can icrease your motivation.

Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…

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Colour marketing improve outcomes

Use colour to set the mood of customers.

Boring businesses don’t colour their marketing When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone are two of the most critical components of modern marketing. Colour is a determinant of human…

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Targeting sectors giving poor customer service

Are competitors targeting your business?

Targeting with poor customer service gets results To provide excellent customer service, you need to understand targeting and who your customers are. Their problems, frustrations and what they want and need. Gather information about as many of your customers receiving lousy service as possible. When trying to understand their wants and needs, it may be…

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Killer-phrases inhibit forward progress

Killer-phrases can lead to ill-health.

Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community,  its businesses and non-profit organisations in the…

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Local businesses often need supporting

Sometimes local businesses need all the help they can get.

When local businesses are in trouble Snap non-performing local businesses out of it. Stop any procrastination, inaction because of fear and start them taking action. To turn around a business might be easier than you think, but it must happen. Many communities ignore their struggling companies; they believe businesses in trouble deserve to die or…

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Objections undermine worthwhile projects

Never avoid or dismiss objections.

Most objections are only requests for more information You want to do some introduce a new idea or do some community development, and everything seems to be going perfectly. You’re engaging, relating, and connecting. Then, instead of a big yes, to your proposal or project, you  hear objections such things as: “I don’t think we…

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Community content improves outcomes

Community content must look and feel friendly.

Improve community content for better outcomes Is all the community content produced by your citizens, businesses and non-profit organisations, out of sync? You will not open people’s eyes with lousy content; you will just turn them off. When you need to generate some critical activity within the next 30 days. Or, things are starting to…

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Community ecosystem engagement

Community ecosystem needs fertiliser.

Becoming involved with the community ecosystem Who will help you to improve your community ecosystem and who will not? Understanding the mindset of the people when it comes to improving their community ecosystem is critical. Like any ecosystem your community ecosystem needs fertiliser and to be treated with respect. Just because you are dealing with…

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