Relationships

Drought struggles are commonplace in our regional towns and villages.

Drought struggles impact community members and eventually big cities

Drought struggles hit the farmers first, business second, the town’s residents next and then the cities. Australia is vulnerable and has brought sharply into focus in recent drought struggles, and the flooding rains in far north Queensland. Droughts, flooding rains and fire are, and always will be, part of the Australian environment, and it is…

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Confusion, or is it just me?

Is it bureaucracy causing you confusion

Are we losing sight of what is really important? No wonder our children are confused, or is it just me? Think for a minute how we would be placed today if all the time money and energy had been better directed. For one in the last seven or eight years, we could have been a…

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Brand Essence improves customer experience

Brand essence makes marketing work.

Brand Essence is the heart and soul of a brand When selling anything, it is important to remember people do not buy the physical elements of a product or service; they buy the intangible benefits they will receive from the outcomes. They buy what your products and services will do for them, that’s what brand…

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Removing self-doubt, don’t let drought stop you

Removing self-doubt with better planning.

Trust your gut feeling you might be on the right road For the majority of people experiencing drought, it’s difficult removing self-doubt. Their business strategy is called ‘Hope or Luck’. They are continually praying for rain and constantly worrying where the next opportunity to move forward is going to come. Often the problem is they…

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Handling drought adversity

We must all learn more about drought.

Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…

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Advocate marketing leverages performance

An advocate can icrease your motivation.

Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…

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Hard times requires feedback commitment

Good leaders are prepared for hard times.

At the heart of hard times is feedback Feedback is the breakfast of champions, and in hard times that is what is needed. When you give others feedback, it should be brilliant, caring, and helpful. When they provide you with feedback, it’s irrelevant, uncaring, and unhelpful. It is interesting how your feedback is right, but…

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Believing establishes successfull outcomes

Seeing is believing.

Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…

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Killer-phrases inhibit forward progress

Killer-phrases can lead to ill-health.

Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community,  its businesses and non-profit organisations in the…

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Values shared outperform values imposed

Make your values matter.

Building a culture of good values may be the best thing you ever do  Do your personal goals and those of your stakeholders align with your values?  If they don’t align, people procrastinate and little progress will be made with your planning efforts and most other aspects of your business. Congruence relates to job satisfaction,…

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