Relationships
Drought struggles are commonplace in our regional towns and villages.
Drought struggles hit the farmers first, business second, the town’s residents next and then the cities. Australia is vulnerable and has brought sharply into focus in recent drought struggles, and the flooding rains in far north Queensland. Droughts, flooding rains and fire are, and always will be, part of the Australian environment, and it is…
Read MoreBrand Essence improves customer experience
Brand Essence is the heart and soul of a brand When selling anything, it is important to remember people do not buy the physical elements of a product or service; they buy the intangible benefits they will receive from the outcomes. They buy what your products and services will do for them, that’s what brand…
Read MoreRemoving self-doubt, don’t let drought stop you
Trust your gut feeling you might be on the right road For the majority of people experiencing drought, it’s difficult removing self-doubt. Their business strategy is called ‘Hope or Luck’. They are continually praying for rain and constantly worrying where the next opportunity to move forward is going to come. Often the problem is they…
Read MoreHandling drought adversity
Sometimes life is never easy Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance. In handling droughts, more than just you are looking at…
Read MoreAdvocate marketing leverages performance
Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…
Read MoreHard times requires feedback commitment
At the heart of hard times is feedback Feedback is the breakfast of champions, and in hard times that is what is needed. When you give others feedback, it should be brilliant, caring, and helpful. When they provide you with feedback, it’s irrelevant, uncaring, and unhelpful. It is interesting how your feedback is right, but…
Read MoreBelieving establishes successfull outcomes
Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…
Read MoreKiller-phrases inhibit forward progress
Killer-phrases often heard, prevent progress You only have to walk down the main street of most communities, and you will listen to killer-phrases from all sorts of people. Often they contain no logic, but unless someone challenges them, they end creative conversations. Conversations which will move a community, its businesses and non-profit organisations in the…
Read MoreValues shared outperform values imposed
Building a culture of good values may be the best thing you ever do Do your personal goals and those of your stakeholders align with your values? If they don’t align, people procrastinate and little progress will be made with your planning efforts and most other aspects of your business. Congruence relates to job satisfaction,…
Read MoreLocal businesses often need supporting
When local businesses are in trouble Snap non-performing local businesses out of it. Stop any procrastination, inaction because of fear, or because of drought and start them taking action. To turn around a business might be easier than you think, but it must happen. Many communities ignore their struggling companies; they believe businesses in trouble…
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