Start-up
Entrepreneur’s drought roller coaster
A case study by Peter Sergeant Here is a snapshot of my entrepreneur’s drought experience, from a ‘real job’, successful business to devastation and back to reality. I now believe entrepreneurs are born, not made, even though many can have some of the characteristics. Drought certainly brings out those characteristics. Everyone will make mistakes and…
Read MoreMicro-businesses growing communities future
What are micro-businesses? The Australian Bureau of Statistics (ABS) classifies a micro-businesses as a sub-set of the micro-businesses category with 0–4 employees. Small businesses have 5-19 employees. There are well over 3 million businesses of all sizes trading in Australia. Of these, 97% are small businesses, and within this category, 85% are micro-businesses. There are…
Read MoreShapes enhance branding design
Just as colour can affect mood, so to can shapes Images are all around us and impact everything we see; we subconsciously connect our emotions to shapes. For example, rounded edges are softer and more approachable, while forms with sharp lines and edges depict strength and resilience. A basic understanding of the psychology of shapes…
Read MorePersonalise marketing communications
Re-evaluate the effectiveness of your business or non-profit marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; no personalise marketing, nothing converses to valuable clients and customers. Can your clients…
Read MorePeople reject important opportunities
Look for reasons people will reject your idea or opportunity After reviewing thousands of ideas and opportunities over the years and listening to countless pitches, you get an instinct for those which people reject. They are either pie-in-the-sky or are not ready to commercialise. It doesn’t mean it’s not an excellent opportunity, but it does…
Read MoreInnovative ideas create better businesses
Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…
Read MoreTo-Do List Bethlehem Steel’s Inspiring Story
An inspiring story about the humble To-Do List Bethlehem Steel Corporation was America’s second-largest steel producer and largest shipbuilder. Bethlehem Steel and a subsidiary company, Bethlehem Shipbuilding Corporation were two of the most potent symbols of American industrial manufacturing leadership. This is the story about how they were introduced to the humble To-Do List, and the impact…
Read MoreAdvocate marketing leverages performance
Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…
Read MoreBelieving establishes successfull outcomes
Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…
Read MoreDeclining population future outlook
Some communities defy declining population Larger well-managed inland centres are enjoying growth and prosperity. Rural and remote towns need little reminding of their declining population. It is on the slide as big cities, inland centres, and coastal lifestyle hubs expand. However, some are bucking the trend. Some places are matching the population growth of major regional…
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