Start-up
People reject important opportunities
Look for reasons people will reject your idea or opportunity After reviewing thousands of ideas and opportunities over the years and listening to countless pitches, you get an instinct for those which people reject. They are either pie-in-the-sky or are not ready to commercialise. It doesn’t mean it’s not an excellent opportunity, but it does…
Read MoreInnovative ideas create better businesses
Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…
Read MoreTo-Do List Bethlehem Steel’s Inspiring Story
An inspiring story about the humble To-Do List Bethlehem Steel Corporation was America’s second-largest steel producer and largest shipbuilder. Bethlehem Steel and a subsidiary company, Bethlehem Shipbuilding Corporation were two of the most potent symbols of American industrial manufacturing leadership. This is the story about how they were introduced to the humble To-Do List, and the impact…
Read MoreAdvocate marketing leverages performance
Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…
Read MoreBelieving establishes successfull outcomes
Believing in yourself is critical Worrying about not being able to implement a few changes in your lifestyle is just one tiny example of fear. The sort of doubt that causes us to procrastinate and stop believing in ourselves. A lack of belief in yourself will limit you no matter how high the ideas or…
Read MoreDeclining population future outlook
Some communities defy declining population Larger well-managed inland centres are enjoying growth and prosperity. Rural and remote towns need little reminding of their declining population. It is on the slide as big cities, inland centres, and coastal lifestyle hubs expand. However, some are bucking the trend. Some places are matching the population growth of major regional…
Read MoreBusiness case needs one-page simplicity
Keep the business case simple, so other’s will understand No one ever said it was easy to write a successful business case. Whether you are starting a new business, securing funding for expansion or a new product launch, there will always be asking yourself if the whole project is worthwhile. Instead of giving up, keep…
Read MoreLeadership shapes better tomorrows
Is your leadership supporting your organisation? Leadership action is not unlike love, it’s what’s inside you. It’s not what your surroundings are, or what you look like. Leadership is about guiding opinions and actions to support an organisation or situation in a chosen direction. And the best leaders will ensure that everyone involved will enjoy the…
Read MoreService levels need better managing
Measure what you manage to improve service levels There is nothing like wearing a well-fitting suit, which has been carefully measured to fit your shape and personality. There is also nothing like a well-fitting customer, which is why you should manage customer service levels as an important aspect of your marketing mix. Measuring helps to…
Read MoreEducation helps strengthen communities
Education helps you to keep promises Do what you said you would do before you get too tired, too old, or too busy doing something else. Education sessions help the community to keep up with the leaders and better understand what needs to be done to make things happen. It does not matter the style…
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