Colour marketing improve outcomes.

Boring businesses don’t colour their marketing.

When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from your landing pages. Digital technology and colour tone are two of the most critical components of modern marketing.

Colour is a determinant of human behaviour, and brands use it to evoke different reactions. Do you feel serene and calm when green fields and sunny blue skies surround you? Have you ever asked what the colour red represents and why you feel slightly alarmed when staring at a red stop sign?

Colour choice isn’t as simple as creating an aesthetically pleasing design, though it’s essential. Colour can convey moods and emotions and evoke strong feelings about your brand and customers. Have you chosen a ‘colour palette’ for your organisation?

Coming up with landing page ideas that will help convert website and social media visitors into customers can be a lot more complicated than it sounds. If you want to land the big fish, you’ve got to rethink your landing page design and colour scheme. After all, small changes can often mean better results.

How does colour influence people?

• Black – Associated with authority, power, stability, and strength. It is often a symbol of intelligence, but it can become overwhelming if used too.
• Grey – Symbolises feelings of practicality, old age, and solidarity. However, too much grey can lead to feelings of nothingness and depression.
• White – Associated with feelings of purity, cleanliness, and safety. It is used to project an absence of colour or neutrality. White space helps spark creativity in an unaltered, clean state. Always make good use of white space.
• Purple – Commonly associated with royalty, wisdom, and respect. Purple stimulates problem-solving as well as creativity.
• Red creates a sense of urgency, which helps generate sales. It also encourages appetite, so fast-food chains frequently use it. Red physically stimulates the body, raising blood pressure and heart rate. It evokes movement, excitement, and passion.
• Blue – The preferred colour of men. It’s associated with peace, water, tranquillity, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common colour used by conservative brands looking to promote trust in their products.
• Green – Associated with health, tranquillity, power, and nature. Used in stores to relax customers and to promote environmental issues. Green stimulates harmony in your brain and encourages balance, leading to decisiveness.
• Orange and Yellow – Cheerful colours that promote optimism. Yellow can excite people, while orange can trigger a sense of caution. Used to create a sense of anxiety, which can draw in impulsive buyers and window shoppers.

Does your marketing have enough colour?

Quotable Quotes.

“Colours, like features, follow the changes of the emotions”. Pablo Picasso

“Mere colour, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways”. Oscar Wilde