Community content improves outcomes.
Focus on the community content for better outcomes.
Is all the community content produced by your citizens, businesses and non-profit organisations out of sync? You will not open people’s eyes with lousy content; you will turn them off.
Look at improving outcomes like cooking; you must have the right ingredients in the correct order and present them properly.
You might need to act when you need to generate some critical activity within the next 30 days or when things are starting to get a little out of control around the community. Is your content up to speed, and will it have the desired impact?
Maybe the problem is a new government policy, unexpected visitors to the community, or the business or the town needs urgent support for a project.
The good news is that you have most likely done the heavy lifting. You have content already written, know who will need to receive it, and know how to get it to the right people.
Will your content do the job as well as you think?
You have a proven track record, your existing content, and all the pieces are in place to solve the problem. You are confident you have the necessary content, and the required outcome is entirely doable.
With all the other essential elements in place, the more effective your content, the more activity you can generate.
People don’t believe in hype but do not water down the content.
You want to highlight the community’s uniqueness, businesses, and available benefits. Community members and tourists are flooded with content full of bloated promises shouted from every direction. So, while the other marketers use this strategy, do this instead. Always add proof to the promises.
Do not water your content; compelling content transfers enthusiasm and emotion more than anything else. So, by putting more of ‘you’ into your writing, there is a good chance your readers will connect with it even more. Is it a little scary to put more of your personality into what you write?
You might feel vulnerable and wonder what would happen if people did not like what you had to say. Your audience will be attracted to what is different. Readers can always be drawn into what is real, so the sooner they get to the ‘meat’, the better.
Quotable Quotes
“When I apply a systematic process to my writing, it tends to increase my output of innovative ideas and opportunities; the time spent is well worth it”. Peter Sergeant
“All the words I use in my stories can be found in the dictionary; it’s just a matter of arranging them into the right sentences”. Somerset Maugham