Community opportunities require action.

Avoid becoming one of those dying for lack of community opportunities.

Community opportunities and possibilities are everywhere

The more things change the more community opportunities open up because change brings with it new ways of looking at things. Look beyond the current reality and improved lifestyle and see what is possible, as a result, people will become more motivated. A community’s strength improves as the standard of business acumen and business knowledge improves. Your aim should be to create new conversations since they will lead to new relationships, better health and better businesses as well as nicer places in which to live.

While natural and man-made infrastructure is important to a community. It is the businesses and non-profits of the community that are its heart. They will create the jobs and drive the growth with new community opportunities.

The important thing about creating community opportunities will be to allocate time each day to take on new information. Record good ideas and opportunities you observe and start changing habits because one good habit leads to another. Don’t make excuses for why you can’t improve your community. Focus on all the reasons why you must make things happen because it’s your community too.

A clear direction energises people

A well-directed mission would empower people with the information, tools and practical knowledge. simply because they tend to focus their attention. Whatever the people need to achieve the success the community is looking for By focusing on community problems, frustrations, wants and needs you will generate new opportunities more quickly. Find the spirit of the community, and no challenge will keep it from achieving its goals.

Enthusiastic positive attitudes of the people contribute greatly with subliminal messages, as a result decisions are made and actions are carried out. Basically, their affirmations are absorbed directly into people’s subconscious minds allowing them to achieve their wants and needs more easily. It also improves the messages sent and left with visitors to the community.

Factors contributing to building community opportunities

Community businesses and non-profit community services organisations working more constructively together can create community opportunities. They tap into each other’s ideas and opportunities to expand their market area and make the pie larger.

Politics plays a role

The stability of the local government and the political environment is critical because it rduces chaos and uncertainty. Poor performance, uncertainty and conflict tend to undermine progress, but thriving communities can rise above the poor performance of governments and others who could impede their progress.

Academics and governments tend to discuss how global forces shape the choices we need to make about our communities, rather than the needs of the real people who live there. It’s great to think in terms of ‘regional development’ and ‘community strategies’, but it is the individual choices and actions that are the primary drivers. Unfortunately most government people have little small business experience.

Without large capital expenditure, growth and business prosperity can only come about through increasing entrepreneurial participation and this requires a catalyst, providing the community with endless opportunities. Unfortunately, most governments are like worn out engines. There is the occasional loud bang and puffs of smoke, but nothing much happens with business development.

Local governments can be pro-business development or against it, depending who is on the council. Many want things to be different but lack the practical knowledge to change the things that must be changed, if they are to survive. Still others, particularly those close to big cities with exploding populations, tend to sit back and just let things happen.

With the right encouragement, people are generally prepared to help and become involved in community activities. Some community leaders understand this and know how to motivate and encourage continuing engagement.

It is important that local government, business and the not-for-profit sectors in the community are not controlled by a few individuals. Open and transparent communities that cooperate and support each other, are the ones who generate unique opportunities and flourish.

Technology is critical for today’s communities

Communities thrive when business people keep up-to-date with globalisation and technology that drives it. They have an understanding of the impact of  new technologies. They take advantage of cloud computing, mobile, social media, big data, robotics, 3D printing and other innovations.

Digital disruption is impacting many communities and across all industry sectors. This of course also uncovers new community opportunities. Disruptions are being created by more and more startups. They break through and disrupt communities and wider markets from their own community. Fostering this can help to establish new businesses that can protect and grow the community.  Not understanding the impact of disruptions, can cause both businesses and the community to lose control,

Futuristic developments in things like 3D printing, drone technology, water management and robotics need to be addressed. Regional, rural and remote communities tend to be very innovative and this needs to be encouraged and nurtured. Unfortunately, the backup is not as readily available as it is in big cities. Particularly when Broadband communications are lacking.

Marketing of the community

Good communities don’t waste time complaining about their situation. There are always plenty of opportunities for people to meet and enjoy themselves. They ensure events are well publicised and are always run well. Not everyone knows how to stage a good event, so it is recognised that help is needed.

In regional communities where customers can be harder to come by. Customer service is highly valued and practised by many to ensure visitors have a memorable experience and want to come back, or at least spread the word.

It is important to have enough critical mass of the population, to allow for the viability of the communities businesses and services. Some smaller communities and villages find ways and means to make their community a great place to live, despite the lack of population. They know how to deal with ‘sponge cities’. There is a competitive spirit that helps to withstand the impact of external competitive forces and that drives them to look for business beyond their community. There are now many international businesses operating from a small regional community.

Call it an elevator pitch or your community’s story, it is a must have. If you don’t believe this is important, go and ask a few people at random, to tell you about their community. They will all give you different answers, both positive and negative. However, you describe it, being able to quickly summarise your community, in a positive light is a must. It can help community members engage with each other and with visitors to the community.

Working with others

When communities are closer together sufficient choice, quality and stock carry are required to attract regular customers into the local businesses. When communities are in close proximity there are ways of cooperating to compete and sharing of resources is just one of them. Cooperative marketing for an area is also of great benefit and less expensive.

Successful communities appreciate the fact that good people come in and out of their community every day. They do many things to capitalise on that fact and you can see it expressed on their websites and in social media. What actions are you taking to extend visitor’s stays in your community?

Good communities plan to attract influencers, to help take the pressure of the locals who are willing but are often ‘flogged to death’. Consider gaining access to external influencer’s or, using them as your community ambassadors. Set aside some of your marketing budget for their expenses. Often they won’t charge for their involvement if they are encouraged and not seen as ‘tall poppies’.

Education of the community

Business owners and community organisation’s knowledge of their business arena can uncover new possibilities to develop the community. They travel beyond their community seeking new ideas and opportunities to improve their businesses. Community opportunities can be more easily opened up by business people who are usually well connected and networked beyond their community.

Businesses are accepted as the engine room of good communities and opportunity generation. Successful communities are keeping abreast of attitudes towards business and implementing training tailored to their wants and needs. Home offices and lifestyle businesses are encouraged and specific opportunities are uncovered as the community strives to improve lifestyles.

Opportunities abound with globalisation and the opening up of international trade. However, local businesses, need to be educated and encouraged about how they can become involved. This is particularly important in regional, rural and remote communities.

Close attention is paid to health and well-being of successful communities, Helping and encouraging businesses and non-profits to work together on health and well-being issues needs to be encouraged more. Both have much to offer each other.

The education infrastructure of a thriving community must be relevant to the needs of the businesses and community organisations. This is important in retaining a growing the local workforce and retaining businesses. Unfortunately, many businesses in regional communities still tend to think that technical expertise is all they need to run a business or non-profit. They wonder why their businesses don’t work so well.

Quotable quotes

“If opportunity doesn’t knock, build a door”. Milton Berle

“Opportunity is missed by most people because it is dressed in overalls and looks like work”. Thomas Edison

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