Creative writing and innovation go hand in hand with imagination.
When we think of all the skills we need, creative thinking should be highly ranked. Creativity is what we use to solve problems and better appreciate possible future directions. Use creative thinking to improve your content and content marketing.
Have you ever thought about how some people always seem to be able to generate new ideas and opportunities, while others seem to struggle continuously?
Creative thinking is about bringing into existence something which never existed before, like a product, service opportunity or just a thought on how to improve a process, or relationship.
Irrespective of how you view yourself as a creative type, you can learn useful skills and develop more ‘right-brain’ thinking, and bring a new perspective to innovation, problem-solving and managing change.
Being a creative thinker means you think outside of the box and allow your mind to explore new ways of doing things. When you unlock your creativity, you access parts of yourself, which bring about better outcomes.
Imagination sparks creativity
The best innovations start with creative thoughts. Dreaming up innovative ideas is a fundamental part of the creative thinking process. Unfortunately, as we become older, we all tend to shut down our imagination. Try to open yours by capturing your ideas, both good and bad and imagine the possibilities of each one.
Brainstorm with your team and see what ideas and opportunities come to the fore. Every thought is vital as one thought leads to another.
Move out of your comfort zone, as nothing kills creative thinking faster than negativity, stress and pressures from the past. When your mind becomes riddled with worry, you tend to become incapable of creativity. On the other hand, adversity, like drought and floods, can force you to look for new ideas and solutions.
How do you tap into more creative thinking?
If you don’t use a journal to capture your thoughts and ideas, what do you do with them, waste them?
Everybody is different. However, there are some crucial aspects when it comes to getting your creative juices flowing:
- Tap into your passion. Your creative thinking is ‘powered’ by your desires and how passionate you are about them. Enthusiasm is the ‘spark plug’ of life. You feel inspirational when you love your opportunities and believe in your vision for them. You are our most creative when we’re doing something we love, so identify what you’re passionate about and let the ideas and opportunities start to flow.
- Access new knowledge: The first ingredient for creativity is knowledge. The more you know, the more ideas you can generate. No matter where you are in your career or what your area of work is, stay vigilant with a thirst for knowledge. Expand your mind by finding new external stimuli. It’s essential to give ourselves a small jolt from time to time.
- Surround yourself with inspirational people. You see how other creative solutions can only add to your knowledge and spark your next big idea. Magazines, books and the internet are great ways to spark creative thinking, insights and opportunities.
- Create a business model and business plan. Every good idea an opportunity needs guidance. Become action-orientated and don’t rely on your memory.
Thoughts should be captured, formulated and prioritised.
The recognition of an exceptionally valuable thought knows no age or time or educational barriers or limitations.
Why not start with a SWOT Analysis of your key business functions, or other aspects of your life. You might be surprised at what is revealed and where you can make improvements to the content you use.
As Earl Nightingale once said “A single thought can revolutionise your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life”.
One of the issues we all face in this fast-paced life is we don’t take time to capture our thoughts and act upon them adequately. Don’t forget to do a SWOT on your health, as healthy people build healthy businesses and non-profit organisations which lead to healthy communities.
There are some critical, creative thinking abilities to remember
- When you think you have the answers, don’t stop being creative. Even when you feel you’ve reached a good point, keep looking for other possibilities while your mind is being creative.
- Try not to be satisfied with the first solution you reach. Always keep exploring other ideas, or even push the one that you have a bit further.
- Never lean on your own understanding; be sure to share your thoughts with someone you trust.
- Always be ready for the unexpected, even when you don’t quite understand.
- Please keep an open mind as it is the most important prerequisite for creative thinking which leads to creative content marketing.
“Nobody expects you to be perfect and keep coming up with innovative ideas. However, they often expect you to fix things when they go wrong”. Peter sergeant
“There is a fine line between genius and insanity. Try crossing it, giving yourself the option of crossing back to the point of genius again”. Oscar Levant