Your business not going well?
The changes caused by the COVID-19 pandemic will be with us all for a while yet. But when faced with exceptional events, you need to take a hard look at what you need to do to drive profitable growth and sustainability. What new strategies do you propose to adopt, and how will you think differently about the new marketplace?
Many businesses are rapidly shifting most or all of their employees to working remotely during the COVID-19 pandemic. We know that this is presenting its challenges for IT and security teams supporting new services or operating existing systems and services on a much larger scale.
Access to capital is vital at all times, but crisis events make it more critical. A fall in demand or value chain disruption has an immediate effect on cash flow. Unless you have reserves, liquidity can quickly become your most significant issue. It is particularly true for smaller companies, which often require access to credit lines as part of their normal operations.
If your organisation is like most, your business prospects have turned to mush because of drought, floods, fires and now the COVID-19 pandemic. Chances are, you’re struggling to attract leads, opportunities and enjoy new business as you once enjoyed.
Well, there is no better time to transform the way you market your business and its products and services and dramatically drive profitable growth and sustainability. Like everyone else, you need to clarify your business vision and reset your objectives. And focus on the new marketplace.
Focus your attention on what will drive profitable growth and sustainability.
These are the kinds of issues which will help you to drive profitable growth and sustainability.
- What customers see as their most significant problems and frustrations?
- How secure is your sales power?
- Are your old systems, tools and processes up to scratch?
- What are the new trends and challenges emerging?
- Do your current customers appreciate your competitive advantages?
- What are the practical benefits your customers appreciate?
- Why should potential customers choose your business and buy?
- What is the best way to improve your sales and marketing?
- How should you improve your value and price your services?
- Who are your real competitors in the new marketplace?
Have you noticed that most webinars promise the world, but they never get to the good stuff? Or the presentation is so dull you could doze off from boredom? And when it is over, you wasted 2 hours of your life which you will never get back. The worst part about it is the webinars are 100% about them and not you.
Hopefully, these suggestions will help you to fine-tune your approach and procedures and get a better feel for what the future holds.
Key Message: Ignore the doom and gloom you hear from the news media, people are still buying, but they are looking for something different.
“Worry is usually caused by poor organisation, preparation, control and lack of action”. Peter Sergeant
“Don’t become a slave to your business; a worry-free business can be a reality with a little dose of planning and a digital workplace”. Peter Sergeant