Editing content requires expertise.
Editing is an investment in your success.
Over the years, my biggest problem has been typos and spelling mistakes resulting from a lack of editing. This has been a continuing problem because I am more concerned with the value of the content. My mind moves too fast to pick up all the typos, spelling, and grammatical errors.
The advent of content marketing has made it critical to edit your content on your website, social media, blogs and associated marketing materials. The problem and frustration are magnified because it is so difficult to edit your work.
Sometimes, you cannot see the trees for the leaves. Clarity can easily be overpowered by using the wrong words and being too wordy or lengthy. A good editor’s eyes can pick up on these problems and overcome them. Often, it is just a matter of adjusting your language to suit your target market.
Reading a book or article without seeing a typo is almost impossible. However, when I see one in my work, it can send me on a real downer. The last thing I want my audience to see is a typo, which detracts from my content.
Destructive content costs customers.
Some businesses rely exclusively on their subject matter to deliver content that their audiences will want to read and share. While you might think your work looks lovely and sounds good, this can be a real turnoff to customers.
- Typos
- Spelling mistakes
- Punctuation
- Grammar
- Vocabulary enhancement
- Inappropriate language
- Wrong words used
- Wordy sentences and sentence structure
- Writing style
- Poor spacing and font selection
- Passive voice
- Poor or improper diagrams and photographs.
While perfection is impossible, you want your work to be error-free and pristine. You will be forgiven for the occasional mistake, but there is always a limit. One or two inappropriate errors on your website, and you may never see the person again. One click, and they are gone.
Most people will forgive one or two mistakes in a short article; a publisher may forgive one error for every 5,00 words. But when a website or short article has a severe mistake every 100 words, the chances are you will never hear from them again.
You may not be able to afford an editor or copywriter, but can you afford to lose potentially good customers? You cannot undo the first impression your content makes.
How effective are you at growing your customer base? If your sales funnels produce disappointing results, consider hiring an editor to rework your website, social media blogs, and marketing collateral.
Your editing strategy will be critical.
Quotable Quotes.
“You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke”. Arthur Plotnik
“I try to write as clearly as possible, but editors make it even clearer”. Peter Sergeant