Farmers suffer another major set back.

Our farmers, too, had to adjust to the COVID-19 upheaval.

When farmers are having trouble, so are their community, the businesses and non-profit organisations that support them. Farmers suffer a never-ending string of disasters.

In this fast-changing world, we must all meet the challenges and evolve at breakneck speed to keep up. Unfortunately, doing so often involves a high human and financial cost. With the unrelenting pace of technological achievement and globalisation, coupled with an ever-growing strain on relationships and finances, staying afloat becomes the norm. One blasted thing after another, how many blows can they take?

I lived on the farm in my formative years, even driving tractors before I could reach the pedals while sitting on the seat. I attribute many of the vital life and business principles I’ve learned to my father’s and his friends’ grounding while working on the farm. My tertiary education was at Hawkesbury Agricultural College.

Throughout the years, I studied many farmers carefully. This enhanced my knowledge, leading to my first business at 23. An agricultural machinery business exposed me to even more farmers and gave me a deeper understanding of farmers’ wisdom.

I want to share some of their wisdom with you, as many valuable ideas can be adapted to improve any business or organisation. See Learning from Farmers in the Knowledge Base.

Applying an insightful, action-oriented understanding will improve your performance. You can also learn wisdom from other industries that you can use in your organisation during this difficult time.

Quotable Quotes.

“During the pain of isolation, we are experiencing highs and lows, moments of great creativity and desperation”.  Peter Sergeant

“It’s not the person selling the best farming equipment who wins the most farmers; it’s the person who knows the farmers, their businesses, as well as their problems, frustrations, wants and needs”. Peter Sergeant