Handling drought adversity

We must all learn more about drought.

Sometimes life is never easy

Handling drought is common, but difficult with more frequent occurrences. Without adequate mitigation and response, it can be very destructive. If you can’t make enough money to make ends meet, then you could be in real trouble without outside assistance.

In handling droughts, more than just you are looking at the people who run the community and the stories behind them. The good comes when the community knows what is happening and everyone pull together.

In handling drought, it often gives everyone a chance to get together and have a good old yarn about their problems and the possibilities for the future. Discover how insight-driven communities and their businesses are already leveraging new ways to manage through droughts and the repercussions which follow.

While drought can be devastating, it has the potential to bring about necessary changes which have been put off by communities for decades. At the most basic level, droughts make it difficult to grow crops and sustain livestock. But the effects of drought are actually much more far-reaching and complex, as they affect people’s health, along with the local businesses and the community’s stability over time.

The development of caring, inclusive, sustainable, healthy and enterprising communities should be a first priority.

Someone somewhere is always doing something in their community,
which others thought was impossible during a drought.

Things to know about handling drought

Know there is no easy fix for drought. No government assistance package, media campaign or practitioners of political correctness can make it rain. In the end, rain is the only way to end a drought.

While the outpouring of support for drought-stricken areas is always welcome, most regional people would trade the kindness in a heartbeat for a better understanding of what they do, in good times and bad.

So what do regional people want the rest of Australia to know about drought?

  • Our farmers are world class, and they care about their land
  • Regional businesses and non-profit organisations suffer badly in times of drought
  • Stock deaths are not the norm; farmers care deeply about animal welfare
  • Regional, rural and remote people care deeply about the environment
  • While the majority of farm businesses are still going okay financially, many aren’t
  • Regional people are deeply grateful for the help given to those who need it.

In towns and villages, many businesses derive much of their income from farmers and the flow on effects cause significant financial pressure right across whole communities.

Most regional people are happy to respect other’s opinions based on fact, not emotion. The debate and policy have been hijacked by those with the least experience on the subject of regional, rural and remote areas and drought.

Why good businesses go broke in while handling drought

No one expects things to go wrong. But when your sales suddenly drop by 30%,40%, 50% or more things are suddenly out of control

Quotable Quotes

“Prepare well ahead for drought, some things will work, but nothing will work if you don’t have a go”. Peter Sergeant

“While your purpose, vision and strategies are important, it is becoming action orientated and working on your objectives which will make the difference”. Peter Sergeant


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