I was extremely fortunate to have been born to a successful, highly mechanised farm in central NSW, Australia. It was a mixed farm with a long river frontage, where my early learning experiences were fun.
I hope this case study will help you through the droughts, floods, fires and now the aftereffects of the COVID-19 virus pandemic.
A Case Study by Peter Sergeant
Learning should be fun.
I worked on the farm all through my formative years, even driving tractors before I could reach the peddles while sitting on the seat. I attribute many of the vital life and business principles I’ve learned to the grounding I received from my father and his friends while working on the farm.
My tertiary education at Hawkesbury Agricultural College strengthened my appreciation of most agriculture, horticulture and animal husbandry. It gave me a clearer understanding of the basic principles.
Having fun means more when there’s always so much work to do. Plan your relaxation and having fun, or it won’t get done, and you end up working all the time, and that only ages your more quickly.
Throughout these years, I was able to study the processes of many farmers carefully. It enhanced my knowledge that attributed to starting my first business at the age of 23 years. It was an agricultural machinery business that exposed me to many more prosperous farmers, humour, innovation and wisdom.
I want to share some of their wisdom with you, as many valuable ideas can be adapted to improve any business or organisation, particularly during hard times. It’s just a matter of applying good action-oriented understanding, and you will improve your performance. You can also learn wisdom from other industries, which you can use in your organisation.
Learn how farmers plan their operations
Farming is an increasingly competitive, complicated and risky business and making well-informed decisions is a significant factor in having a profitable farm. Like other businesses, they are subject to the four seasons, world markets and commodity prices beyond their control. A good farmer knows and understands the need for sound planning and understanding the market forces impacting their operations.
They know that if they don’t plan, they will have many sleepless nights. They prepare for certain types of crops while also considering the kind of soil they have, the fertilisers and irrigation they need to use, and crop rotations. It takes a long time before a farmer can reap the harvest, so planning must be clear, practical and hard-nosed.
Take a look at the basics. Before a crop even starts growing, it has to develop roots. When a crop is first planted, it begins as seeds and then before it becomes a plant, it has to form its roots before it does anything else. As a calf matures, it has to learn the business of becoming a cow. How good are the foundational r in your organisation to develop a sound business into the future?
Discipline is key to farmers prosperity.
The cows must be milked on time. The crops need to be sown and harvested at the right time. Checking water for animals, feeding dogs, and many more activities is critical and must be done on time.
Self-discipline is not severe and limited behaviour or a restrictive lifestyle. It is an essential ingredient for success, any form of success. It expresses itself as perseverance, the ability not to give up despite adversity, failure and setbacks. Self-control is the ability to resist temptations and distractions, which tend to stand in the way of attaining objectives. It is one of the most critical pillars of real and stable farming success.
One of the main characteristics of self-discipline is the ability to forgo instant and immediate gratification favouring some more significant gain or more satisfying results, even if it requires effort and time. Self-discipline gives farmers the power to stick to their decisions and follow them through without constantly changing their mind.
Farmers seem to fall asleep whenever they sit down. They know how to take power naps if they’re tired. Naps improve their performance, whereas a long sleep makes them sluggish. My father used to have a 20-minute power nap every day after lunch, providing no visitors.
Self-discipline enables farmers to choose and then persevere with actions, thoughts, and behaviour, which leads to improvement and success. It also gives them the power and inner strength to overcome procrastination and laziness and follow through with whatever they need to do. It is a useful and necessary skill in everyone’s life, and though most people acknowledge its importance, very few do anything to develop and strengthen their discipline.
Learn how farmers think long-term
Short-term success is rare in the farming business and, if expected, generally leads to disappointment. Most activities on a farm are bound up in long-term thinking. Farmers focus on what’s working well and fix what’s not working well when they have time. Farmers tend not to focus on their weaknesses but build on their strengths. Much of their thinking time is spent focusing on opportunities. They have no time for reliving their failures and mistakes, but they do tend to learn quickly from them and get on with the job.
Farmers have to sound understand stocking levels, marketing of their crops and animals. They have to budget for the unexpected, including crop failures and other disasters. They have to evaluate where they’re spending their time and effort because they’re looking at what costs them money and resources and improving their land use.
Farmers understand the risks, learn from them.
Rarely do you meet a risk-averse farmer? Farmers need to understand the risks and prepare for them, or they go out of business quickly. In preparing for droughts, floods and bushfires, they present plenty of risk management exercises.
Management of these risks is mainly about making sure the business performs well no matter what the climatic conditions. Maybe your business needs to experience some tough times to understand better risks and how to manage them. Farmers who don’t address risk are generally wiped out.
Preventative measures are critical to a farmer as they should be to every business. My father meticulously serviced equipment after they had finished using it. It means preparing for future work. If you wait until you need to use a piece of equipment, it’s too late and can become expensive.
Failures generally result from using the wrong strategies. Wrong strategies deliver false outcomes and quickly lead to crashes. The biggest losers in the world could have solved their problems if the right actions had been taken when they were small and manageable. Quickly learning new strategies and putting the proper measures in place will quickly set you back on track, http://goo.gl/vRhDEg.
Just like any business, farming is an increasingly competitive, complex and risky business. Making well-informed decisions in preparing for droughts, market fluctuations, and other risks is a significant factor in having a profitable farm or business.
Farmers understand their ecosystem.
We are all familiar with ecosystems in the natural world; well, a farmer’s ecosystem is similar as each part works to maximise its position and the opportunities available. Poor ecosystems lead to reduced yields.
Think for a moment about the human body as an ecosystem. It has a control system that keeps everything working well and arms and legs to do the work. Take any part out, and the body does not work so well; in fact, the body can become entirely dysfunctional. A farm is no different.
Your business, like a farm, is a complicated and unique ecosystem with many disparate parts. And like a farm, the better and more stable the ecosystem, the better you will cope with droughts and other adversities. Foundations must always be your first consideration.
Like rabbits, the wrong people can destroy business ecosystems too.
Good farmers prepare the seedbeds.
The Parable from Mathew 13 best sums this up. “Listen! A farmer went out to plant some seeds. 4 As he scattered them across his field, some seeds fell on a footpath, and the birds came and ate them. 5 Other seeds fell on shallow soil with underlying rock.
The seeds sprouted quickly because the soil was shallow. 6 But the plants soon wilted under the hot sun, and since they didn’t have deep roots, they died. 7 Other seeds fell among thorns that grew up and choked out the tender plants. 8 Still, other seeds fell on fertile soil, and they produced a crop that was thirty, sixty, and even a hundred times as much as had been planted! 9 Anyone with ears to hear should listen and understand”, https://goo.gl/hdgE75.
Farmers utilise the right equipment.
Being raised on a highly mechanised farm, I appreciated the role farm machinery played in the efficient running of the farm. Technology is so essential for business, too, to help you develop the competitive edge needed to succeed.
You don’t have to have the latest and most significant piece of equipment, but it does have to work effectively and efficiently. Equipment for equipment sake or keeping up with the neighbours is an expensive exercise you don’t need. However, agriculture looks different today. Farmers use GPS to guide their machinery and monitor their irrigation and other systems over the Internet. Farmers today are leading lights in business automation and advanced manufacturing.
Operate your machinery as the farmers do, learn how to nurture it to obtain efficiency. They have time to appreciate the shortfalls and consider upgrades. Doing your research and learning to make your comparisons will pay dividends. Business automation is creeping into farming just as it is in the general business community, and farmers can quickly take up anything that will improve their operations.
Farmers plant the seeds.
You will often hear a farmer talking about a new piece of equipment, a new breed of cattle or a new type of crop, months, even years before anything materialises. To me, it often seemed as though they were procrastinating and would never take any real action. It was a new idea, just like a small seed desperate to sprout.
But you have to start somewhere, and it is the dream, idea, or opportunity you have to plant. You have to ensure that when that small seed grows that you have the organisation and conditions in which it will flourish. It is your job to make the seed grow, so you want to give it the best environment to thrive.
You must recognise your available resources and your skill base to maximise the opportunity and not leave it to chance. I believe luck is when you win the lottery and you haven’t bought a ticket, so choose the best ideas and opportunities for you to plant.
Innovation seems to come naturally to farmers.
Because farmers get their hands dirty working at the coal face and have time to think as they are driving tractors or herding stock, they have time for creativity and for assessing innovative ideas.
Most farmers don’t complain much. There is nobody to listen to them. They keep working and finding ways to overcome their problems and frustrations. They keep it simple by focusing on the main priorities and ensuring problems and frustrations are taken care of by doing whatever it takes.
You have to find a way to succeed in your organisation. I love using farming comparisons to illustrate ways to improve any organisation because the concepts are elementary. All a plant needs are good soil, some water, the sun and if it gets that, it will grow and produce a successful outcome. Innovation is about what else you can do to get the organisation to expand more profitably and sustainably.
Farmers always plan for a harvest.
Make sure the plan you have will lead to a plentiful harvest. Far too many businesses struggle year after year, at a subsistence level. Many people have great ideas, but unfortunately, it doesn’t make them any money or delivers them the lifestyle they are looking to have without the proper planning.
Livestock is tendered every day without fail. Farmers organise their day around mandatory activities, which, if not managed, leads to problems and frustrations, even disaster. If you don’t plant the seeds on time, there will be no crop.
Ensure that whatever you’re working on has sufficient working capital available to bring it to fruition; otherwise, you will be out of business before you start growing.
If your idea or opportunity doesn’t work out, there will be no harvest? It happens to everybody. You may have to pick yourself up and regroup, do some more serious planning and plant something new.
Farmers help each other.
Individual farmers help each other by exchanging information about the best ways to grow their crops and the best machinery to buy. They help each other by comparing the experiences they have with various farming activities and eventual outcomes.
They also help each other as catalysts for better decision making. You only have to attend a barbeque with a bunch of farmers to experience the way they share.
Farmers benefit from farmers groups, cooperatives, and networks, where they can help each other through marketing advantages and the exchange of knowledge and experiences and the increased bargaining power in the purchase of inputs. Information technology is playing an important role today in helping each other to communicate and share information.
Be like farmers and know how to take fast action.
Farmers are very used to quick action. Saving livestock, timely harvesting, reacting to bushfires and floods conditions farmers to take swift and immediate action. Poor attitudes and decision-making can be costly on a farm, as it can be in any organisation where problems can be less noticeable.
While farmers may appear to be disorganised sometimes, they don’t usually let clutter accumulate. Clutter slowly sucks away your time, energy, and money. By attacking specific areas where it tends to collect, you can reclaim some of your time and resources.
You never see a farmer running around like a chook with its head cut off. While days are long on the farm, so they pace themselves. Medium speed allows you to work all day, whereas frantic work is never your best work and just wears you out quicker.
When you want something better for yourself, the first step is to realise it is up to you to create and understand, and you can do it starting right now. Everybody who teaches about success principles talks about taking action, and there is a reason why. The work causes dreams to become a reality, and taking action is the only way to bring your vision into today so that you can do something about it.
Farmers know how to relax.
One of the things I enjoyed working on the farm was when the work was done, everybody relaxed. Even though it is not easily observed by city folk when they drive down the main street of a rural town, there is always a social life. The action is mostly on someone’s farm.
Relaxing is something everyone should be able to do. But those who are always stressed, are workaholics or have specific health issues don’t have a natural ‘off’ switch. Relaxation is something we have to learn and practice. Learning to relax is extremely important for your health and well-being. Look for ways you can beat chronic stress and learn to slow down.
Farmers learn quickly about taking moments out of their work program to relax and enjoy the scenery.
The first thing to examine is your lifestyle; is it interfering with your ability to relax. We all become stressed out now and again, but a dangerous work environment, relationship problems, money problems, and even clutter around you can keep you continually on edge.
It’s hard to relax when something is always nagging at you, or you have harmful mind-traffic at the back of your mind, and you are still aware of the stressors. Farmers have nature and wide-open spaces to relax in, which gives you a clue about how they rest. Throughout the year, farmers have forced downtime while waiting for harvest or during heavy rain and in times of drought. At this time, farmers are forced to stop work and learn to relax as it is their only option. Learning to be patient is also something farmers are forced to do and derive benefit.
Farmers are always optimistic.
Like most business owners, farmers think their life will go on forever, despite the bad times. When running a farm, there will be difficult days, hard times, and stressful periods as we all know. Although it’s not easy to spot the silver linings, having a positive attitude helps the farmer push through rough patches.
Failure is not the end; it is often the beginning of something new and exciting. When things are good, everyone tends to coast along without making any quantum leaps in making improvements. When things go wrong, our world gets shaken up, which requires us to grow, see new things and start again, which farmers tend to do.
Optimism allows us to learn from adversity and failures, pick up the pieces and move on to a better future. The most magnificent ideas and times in life can be born from adversity. So, be like the farmers; always look on the bright side.
Take up the ‘farmer learning challenge.’
My challenge is to build your business by thinking like a farmer and learning like a farmer. Start planning all your inputs and outputs. Think about the seasonal fluctuations and risks you could be facing as they won’t go away.
Most importantly, learning to plant ‘seeds’ (ideas) every day is what grows successful businesses. Go out and plant something great, something you want to be in your future. Consider the roots you’re planting in your business and personal life because without roots, nothing grows, and you can quickly end up in the wrong places. Management is mostly about making sure your business is performing well no matter the climatic or economic conditions.
Invest in your learning about business management, focusing on the profit performance and sustainability of the business. Learning in this area helps you better understand your costs and income base and the costs and risks of adapting your systems and processes under increasingly variable operating conditions.
“When tillage begins, other arts follow. The farmers, therefore, are the founders of human civilisation”. Daniel Webster
“You don’t buy a farm; you buy water and soil first if you want to be successful”. Alan Sergeant
“Each of us has about 40 chances to accomplish our goals in life. I learned this first through agriculture because all farmers can expect to have about 40 growing seasons, giving them just 40 chances to improve on every harvest”. Howard Buffett