Mashups create innovative solutions

Mashups create innovation

Entrepreneurial mashups can quickly lead to innovation

The term mashups came out of the computer industry, where they used ideas from more than one source to create a single new product or opportunity. Today it can be applied to anything. Think about food and all the nice dinners you can create with unrelated ingredients. Perhaps watch a Chinese cook to get some insight into mixing ingredients to create great flavours, textures, aromas and appeal.

The primary attributes of mashups are a combination, visualisation, and aggregation. It is important to make existing processes, products and data more useful.  The word is slang for the blending of concepts or objects.

There are many types of mashups, such as consumer mashups, data mashups, food mashups and business mashups. They are a way to improve your creativity and innovation. Most breakthroughs and changes are the result of combining concepts or ideas which at first glance, have no relationship with each other.

Business mashups involve activities which connect their resources, application and data, with other external products and services. They can be on any scale, from a single product to your entire business model. It can be as simple as combining two foods, like vegetables and fruit, or it can take on something much more complicated.

Innovation is most effective when it stems from the desire to find solutions to thorny problems and you involve others in the process. Observing the relationship between concepts often brings about a breakthrough when it comes to problem-solving and innovation. It can be compelling in solving problems others see as impossible or issues which are holding you back. It can be a great way to shake up a community or any enterprise.

Ideas to uncover mashups

  • Read books and relevant random publications
  • Brainstorm with others. Engage a team an advisor, or mastermind group
  • Invest in self-development. A Japanese proverb says: “I will master something, then the creativity will come.”
  • Question basic assumptions. It applies not just to your assumptions, but also to those you are involved with
  • Stakeholders. You can gain new insights into problems by spending time with customers and suppliers
  • Interview random people. Discuss your issues with people in entirely different industries to gain new perspectives
  • Create a story. By using a story, about a particular problem, it forces us to develop ideas to find a solution
  • Social networking. When joining useful and smart online communities, you quickly gain knowledge which can lead to innovative mashups

Quotable quote

“If all you have is a hammer, everything will look like a nail”. Ron Jeremy

“Management is efficiency in climbing the ladder of success; leadership determines if the ladder is leaning against the right wall”. Stephen Covey



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