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One-Page Business Plan motivates action

A one-page plan motivates action.

Having difficulties creating a Business Plan?

If the task of creating a Business Plan daunting, or you have difficulty finding the time to put into planning, the ‘one-page plan’ could be your answer? Are you frustrated with the outcomes of your previous business planning efforts?

You might be starting a new business, or struggling through a drought or some other adversity. Don’t worry you are not alone; you never became a farmer or went into business to write business plans. The one-page plan will help you to clarify your thoughts about the future and communicate them.

The real value of creating a business plan is not in having the finished document. The real value lies in researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly. Study and investigate if you are not sure of the facts, and look at your ideas critically. It takes time now but avoids costly, perhaps disastrous, mistakes later. The one-page plan is a more straightforward way to get started.

A one-page plan will kick-start the appropriate actions you need to take irrespective of the size of the business. The one-page plan, which I sometimes call the ‘planning by 3’s tool’, will help you to become focused on what is essential quickly. If you try to move forward without direction, both you, your employees and your business will suffer,

While there are many websites which offer to design a plan for you, this is not recommended. It should be your plan and not conceived by someone who does not know you or share your vision for the business. Seek advice and objectivity by all means, but you need to make the plan yours. If you don’t take ownership, then the chances of the plan being of any value will diminish sharply.

Spend more time addressing the critical aspects of your business

The one-page plan can act as a quick reference, in presentations to investors and when you are developing various aspects of your business.  Spending time refining the critical elements of the company is a fast track to success.

You can’t-do everything at once.  The one-page plan will help you to crystallise your initial thoughts and to focus on the most important things. Things which will have the most significant positive impact on your business. It will never replace the traditional business plan, but it will certainly get you started quickly. Established companies can do well to summarise their existing business plan into a one-page plan summary.

The one-page plan approach can produce a credible planning document relatively quickly and overcome many of the fears people have about planning. The one-page plan can then be placed on the wall of your office where you see it every day, not on a shelf collecting dust.

By starting with your three most important objectives, you are forced to set your priorities. As you achieve an objective, you delete it and add the next most important one.

A one-page plan has many benefits that may not be obvious

By using the one-page plan tool, your confidence in what you are trying to achieve will dramatically increase. You and your team will start to feel that you are in control of your business. A significant side benefit of using this tool can discuss your business with your family, employees and other supporters in a more meaningful way.

It can quickly replace the wishing and hope with a better view of where you are going and how you will get there. The one-page plan can replace the blank piece of paper and the crystal ball while motivating people to take action.

Have your organisation take action quicker with a one-page plan

To achieve what you want it is always essential to have a business plan, but getting on with it is just as important:

  1. Know what you want to accomplish with your business.
  2. Understand the direction you want to go in.
  3. Clarify your profit and income projections.
  4. Identify the strategies and actions that give you the best result.
  5. Inspire and motivate yourself and your stakeholders.
  6. The one-page plan puts your thoughts in writing and subject to instant revision.
  7. Change the strategies which are blocking your progress,

If you want to shift your business to a better position or to have some aspect of your business grow, the one-page plan can be a critical starting point for any start-up. Developing a clear, focused and actionable business plan is vital. Keep it simple; you can get more complex later.

If you would like a one-page plan template or some extra help contact us at

Old style business plans no longer cut the mustard

During my 50 years involved in business, I have seen Business Plans in small organisations come from nothing, through complexity and eventually to the one-page plan. Even the corporation’s business plans became too complicated, leading to many failures. There was a time when business plans were anything up to 100, pages but today even 10 to 15 pages can be considered too long.

A one-page business plan could be the answer you’ve been seeking. It’s far better to start simply; you can get complex later. The complexity comes when you try to cram in all the details, while essential information can hide the most important issues. Being able to simplify your business concept is a useful skill if you want to stop taking a long way and save a lot of time when it comes to business plans, raising capital and development of your products and services. A goal without a plan is just a wish

It typically takes many weeks of elapsed time to complete a good business plan. Most of that time is spent on research and re-thinking your ideas and assumptions. But then, that’s the value of the process. When you have completed your one-page plan, make time to flesh out a business plan with more detail. Those who do, never regret the effort because the devil can be in the detail.

“Unless commitment is made, there are only promises and hopes; but no plans”.  Peter F. Drucker

“Whatever pain you’re evading at this moment by not working on your business plan, is nothing compared to the torment which will be inflicted on you for the crime of procrastination”. Peter Sergeant


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