Home-based priorities must be understood and actioned.

It is sometimes challenging to see all the issues and things when you don’t live in a community, particularly if you have a small home-based family business in a regional, rural or remote area. It is particularly so with the changes in the world at large and in times of adversity. A fundamental issue to overcome is to satisfy as many vested interests as practical and possible without upsetting the majority.

One way to handle feelings of isolation is to engage some new partners.  Partners, you can discuss upcoming initiatives and objectives and new connections to bring about new opportunities. Often willing partners are dismissed because the leaders in the community think they have all the answers. External partnership with practical knowledge and experience can help become more visible and contribute to making a difference.

Those who outsource development can also reap many benefits because of the additional resources which can be made available. It stops you from leaning too heavily on your own understanding of what is possible. Employing a full-time, experienced person is expensive. Hiring a younger inexperienced person is also costly in that opportunities are not seen or are lost. Young enthusiastic people make better assistants, researchers or coordinators.

The biggest thing I see in struggling family organisations is their failure to claim value with clarity and confidence and then market it well. They take what they have for granted and of no interest to others. Not having the words to describe their offerings holds them back. Attracting more visitors will have a positive impact on everyone who lives and works in the community. Maximising this requires enthusiasm backed up with information and local knowledge.

There will always be winners and losers, swings and roundabouts.

Often it will take an experienced external facilitator to put all the issues on the table, prioritise, organise and implement them. With litigation and conflict on the rise, you need professional mediators to bring about positive outcomes before they get out of hand. One person’s good idea for an improvement will surely be another person’s road to problems.

It is always challenging to get consensus when it comes to doing anything that requires changes in the family structure. Economic development and creating jobs is certainly no exception. There are many entrenched beliefs, special interest groups and, of course, limited resources to do everything at once. The negative influences on ideas coupled with opportunity ‘killers’ and community ‘knockers’ can disrupt the best intentions.

Our saying “it’s too hard doing it by yourself” is very relevant in business and community development. It takes an outsider to see and facilitate the various aspects with objectivity and perspective and with no axe to grind. If experienced, they will run family meetings and workshops effectively and efficiently while introducing methodologies and processes.

They can also assist in the generation of ideas and opportunities for their development. Good facilitators have experience in handling difficult situations and difficult people. Get to know your community. It’s not the community with the best tackle that catches the most fish; it’s the community that understands the fish.

Quotable Quotes.

“Identify one important task you have been putting off. Make it your priority and don’t let anyone or anything stop you from completing it”. Peter Sergeant

“People achieve because of their struggles. If you analyse your mistakes and failures and seek advice to overcome the obstacles along the way, you too will become a winner”. Peter Sergeant

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