Purpose requires clear understanding

Life can be meaningless without purpose.

Why are you doing what you do, what is your purpose?

When you know your ‘why’, you will discover the path to your dream which will become easier because of the conversations you have.. Winners make a habit managing their expectations based on their ‘why’. They usually do it in advance of taking action, by having a series of good conversations that help them to avoid random action.

People don’t buy what you do; they buy why you do it and how it will impact on what they want and need. Therefore your first step is to find out what your ‘why ‘is and understand what it reveals. By discovering your ‘why’ you can make your own luck which will make your life easier.


Why is your purpose so important

It’s important to understand why you’re not making the consistent income you want. If what you are doing is not working and you would like to redesign your business and your future, start by identifying your purpose.

When I started my first business,  I had a dream, but no idea what my purpose and vision were, never mind my ‘why’. I had no idea that finding my purpose would be the single most important factor in helping clarify my future in business and my future life. All I wanted was my own business and as I enjoyed being around agricultural machinery and living in the country, what else was there?

Imagine being able to predict with a high degree of certainty the answers to the following questions

  • What business will I like to be in ten years time?
  • Where will I be living in ten years time?
  • What should I name my lifestyle business?
  • Where should my business be located?
  • How much should I charge for my products and services?
  • What are the target market segments I like?
  • Where can I get the best quality customers?
  • Who will help me along the way?

This is the reason the word is so important. If you know why you want to do something, then the how falls into place as if it was magic. When you know, you are able to talk to others and make them excited about helping you.

After having faced a few significant crisis in my life I understand the power I can muster with a clear purpose. It gives me the determination, courage and energy to face whatever is thrown at me.

Unlike our animal friends, we look for more in life than mere survival. Without the answer to what our purpose is, you can slip into a state of utter frustration. This can lead  to drug and alcohol abuse, depression ,even suicide. At this stage, unemployment prospects look good and relationships start to disintegrate.

So you are young, ambitious, confident and you want to be a millionaire? Really? Knowing your purpose will give you a clear understanding of what you want and it probably will have nothing to do with money. All your time and effort suddenly becomes focused on what is important to you and your family. As your reasons come into focus you are able to break through barriers, overcome the pain and everything seems possible. One of the best ways to be happy is to make others happy, more so than making money.

How do you find answers to an elusive purpose?

Because we are all so very different, there’s no one particular process for discovering your purpose. However, there are many ways you can discover a deeper insight into yourself and what you have to offer the world.

Maybe you’ve devoted years to training and building a career in your field only to realise you’re not passionate about your work. This makes it challenging to let go and walk away. After all, you’ve already invested a good part of your life pursuing your profession, increasing your earning potential, while making a name for yourself.

Deciding how you and your family want to live the rest of your life means making a stand around your purpose. And then aligning your resources to it. People who don’t stand for something can easily fall for anything.

Time to think and reflect on the following to help find your purpose

  • Do you have a passion?
  • What excites you and makes you feel alive?
  • Are there things you really care about?
  • You have talents, what are they?
  • What can you contribute and where do you add the greatest value?
  • Identify the things you like doing most?
  • Do you know your “Why”?
  • Are there big problems you would like to solve?
  • What will be valued most about what you can do?
  • Identify your natural and learned strengths?
  • What practical experience do you have?
  • What opportunities would you like to follow up?
  • How will you and your family measure and manage your expectations?

You may feel something is missing in your life, so you need to change your mindset. By shifting the focus on what you are doing now, you can shift your experience and understanding. No matter what your job, you can draw meaning from it and find greater purpose by knowing how you do what you do. Take on challenges that will stretch you as much as they inspire you.

While you might feel apprehensive about abandoning what you are doing now and pursuing something new and very different. At least you run the risk of having a more exciting and rewarding life. You may even feel that your work and life to date was a waste. However, the only thing that’s wasteful is denying you the life you really want.

Finally, you may be able to connect the dots between your purpose, dreams, vision, values, objectives, strategies and actions. Making these connections is what entrepreneurs are able to do well. Perhaps you would find it useful to consult with one.

Purpose gives meaning to your direction

By having an understanding of your purpose you will enrich your life and the lives of those around you. It will give you a reason and the opportunity to create lasting relationships with people who truly believe in what you believe in. These relationships could well be with new people who may become your most loyal customers and the biggest advocates for your new direction.

Your purpose is about more than just the profits you make or the products or services you’re offering. It’s also about the impact you want to make in the world.

Questions to help verify if your purpose will work

  • What am I really working towards?
  • Does my family agree with my purpose, do we have a shared purpose?
  • Do I need to remind myself what I love doing?
  • Should I talk to someone about my purpose?
  • What am I really good at, why am I different or unique?
  • Why should buyers choose my purpose?
  • Do I have a business model and plan to put power into my purpose?
  • Will the actions I propose taking, help me to move forward?
  • What’s the single most important impact you’d like to make in the world?
  • What would you like to be remembered for?
  • Is there anything stopping me going ahead with my purpose?

When you discover your purpose, you need to be open and honest in sharing the message with your prospective customers. All your decisions should be benchmarked against it. Aligning with your purpose means saying and doing things you genuinely believe in. It is from this place that you’ll begin to stand out and create connections that go beyond your next business transaction.

It’s time for action when you discover your purpose

Once you’ve clearly identified your purpose, use it to shape the language you use in all communications with family, friends, supporters and customers. Make sure your messages are genuine and real. Use symbols, images, stories and events that tell people “this is what I believe in, this is where I’m going”. A common question I’m often asked is, “What is the first thing I should do to grow my business”. The answer, find your purpose and understand why you are doing what you do.

Every purpose has a story to tell, and the most effective way to spread your story is through word-of-mouth. Even in today’s digital age, changing conversations can have a big impact. The key is having a great story to share. Create your new elevator speech. You need to look at how Maslow’s hierarchy of needs  can be applied to your engagement with potential customers.

Conversations need to be short when you are networking. You don’t need to talk to people for long, you just need to find a way to start the conversation. Your story has to be able to work in many different situations and unpredictable environments. People will have a variety of different questions about your purpose. You must be able to make your story relevant to anyone in your target market and above all, it must be authentic.

Clarifying your purpose will create new conversations which will lead to new relationships, better health, a better business as well as creating nicer places in which to live. Why not find a nice quite place that inspires you, to relax, think, reflect and start putting you plans together based on your purpose.

Quotable quotes

“Slow down and enjoy life. It’s not only the scenery you miss by going too fast, you also miss the sense of where you are going and why”.  Eddie Cantor

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed”. Michael Jordan

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