For many companies, it was shifting to remote environments and working through the issues with relationships, after offices closed due to COVID-19 pandemic. Social distancing initiatives weren’t as simple as procuring equipment and flipping the switch.
It can be tough going in today’s business world. It’s tough going everywhere as people scramble to overcome the massive disruption caused by the COVID-19 pandemic. In a marketplace shaken with uncertainty, how should you react and adapt? How do you position your business for sustainable growth on into the future?
Shifting to remote environments will impact productivity.
Business owners, managers, and employees alike all grapple with the sudden disruption in routine work and life. So, go easy on yourself; it’s going to take some time to adapt. Processes and tools which worked well for you in the first few months of this year will need to be adjusted, for the team working from home.
While automation technologies can help your business to cope in these times, they have their limitations when it comes to a quick fix. Many will learn to effectively use self-service and AI technologies in ways they hadn’t before. However, be cautioned against overselling automation to replace people in customer service.
Some employees and some technical support people will feel like they’re just not able to work remotely and provide the support they want and need and are throwing in the towel. Some of these people will experience overwhelming volume spikes which can’t be handled even with the best technology.
Remote environments cause culture shock.
Many will be grappling with a sudden culture change required to support their home environment. The businesses who will be the most successful are those who were already proactively supporting work-at-home employees.
Moving away from traditional routines and adjusting performance goals to accommodate employees working from home is the key to running a successful remote team. Employees generally don’t like change, so in the short term health must become a top priority, not productivity.
You must engage in some employee monitoring, mostly for their health and the quality of their work, but micromanagement should not be an option. Employee monitoring now falls low on the list of priorities, behind making sure they are safe, healthy, provisioned with enough gear to work from home, and are functioning as close to normal as possible.
Help customers to understand the remote environments.
Once employees have settled, attention turns to customers. Just about every company starts working on a new strategy for virtual events. Unfortunately, with rising interest comes rising rubbish and misinformation, which is the last thing you want to be damaging your reputation. Stick to what you know and have experience with, making sure it is relevant to your market segments.
Don’t pray and spray. The search landscape has drastically changed over the years. There was a time when ranking well on search engines meant stuffing content with keywords. It’s no longer today; it’s all about understanding the intent or motive behind a search query.
If things are not working well for you, it’s not the time to beat yourself up. Take a step back and see what you’ve learned throughout the past months. In case you didn’t notice, you’ve just completed the first phase of learning a new skill. Going from unconsciously unskilled to consciously unskilled means you’re well on your way.
It’s vital to communicate clearly to your customers, employees and prospects what problem you’re solving. It is what will get their attention. But then you’ve got to be able to back it up with an appropriate process.
Use our tool “Rate Your Home-Based Business” to assess your situation. Contact us for a copy, https://faqsupport.com.au/contact-us/
Key Message: In any crisis, how you react and adapt will be critical to your future success.
“Most of us spend too much time on what is urgent and not enough time on what is important”. Stephen Covey
“If you don’t pay attention to what has your attention, it will take more of your attention than it deserves”. David Allen