Outsourcing content writing requires the right questions
Improving outcomes is about making sense of complex business processes and improving the operational aspects like content marketing. This means asking the right questions and good communications with quality content. Seek to eliminate poor content, improve human touchpoints and make use of outsourcing so you can focus on your critical issues.
For a business to be successful, owners and managers need to ensure they efficiently and effectively delivering the right content to serve their customers. Improving the content used by the business requires an understanding of the key drivers and a practical approach to implementing content marketing initiatives which will optimise outcomes.
Maximising the business’s potential, ask the right questions about your content and content marketing.
One of the simplest ways to improve business performance is to increase the effectiveness of the content and how it reaches customers and generates new opportunities. The key areas where businesses can source additional resources to improve content is leveraging freelance writers and the use of digital technology.
Employing and retaining staff who contribute to quality content should be a high priority in every organisation. It is relatively easy where a culture based on shared values, trust, teamwork, communication and a shared vision for the future. To achieve the right culture, business owners and managers need to ensure staff are involved in the problem-solving and decision-making process when it comes to content creation and distribution.
Here are some right questions to get the ball rolling
- What are we trying to accomplish?
- Why are we doing what we do? Have the content priorities been worked out?
- Should we be outsourcing content writing?
- Is our content aligned with our vision and objectives?
- How will we know when our content is right?
- Where will we be when our content is improved?
- What are we going to do to get started?
- When will any rewriting of our content be completed?
- What are the deadlines and can we meet them?
- How will you get it written in time?
- What technology could be used to improve content marketing?
- What resources do we want and need?
- Will outsourcing our content writing reduce costs?
- Who needs to be involved?
- Do we need a longer-term partnership or alliance?
- Is everyone involved fully committed?
- What are our Key Performance Indicators (KPIs)?
Be sure you have the right commitment to the right questions
You want people helping you who will give you 100% commitment when you need it. What you don’t want are those people who give you 50% now and the other 50% when your content marketing looks like being successful.
Businesses also need to have sound risk management practices in place to minimise the potential impact on business performance. Risks to the business can be from content within the business and from events external to business operations. Asking plenty of the right questions will uncover any risks faster than anything else.
“A set of shared values and trust takes years to build, seconds to break, and forever to repair. Breaking someone’s trust is like crumpling a perfect piece of paper. You can smooth it over but it’s never going to be the same again without good content”. Peter Sergeant
“No adequate response to the profound and interconnected social and environmental problems that we confront will be possible without an understanding of human values and how these contribute to shaping our behaviour. But sometimes, responding to such understanding can feel like being caught between an irresistible force and an immovable object”. Gregory Maio