Shapes enhance branding design.
Just as colour can affect mood, so can shapes.
Images are everywhere and impact everything we see; we subconsciously connect our emotions to shapes. For example, rounded edges are softer and more approachable, while forms with sharp lines and edges depict strength and resilience.
A basic understanding of the psychology of shapes in graphic design is enough to show how different critical patterns can impact customer perception. Little things like using a circle instead of a square could change how your target audience thinks and feels about your brand.
Squares, rectangles, triangles, diamonds, circles, and ovals are readily recognisable shapes. Straight lines and angles usually symbolise structure and order, while curves connect and give us a sense of community.
With the correct branding, you can use shapes to symbolise different ideas.
- Direct eyes from one thing to the next
- Convey emotion and mood, make people feel comfortable
- Deliver a sense of depth
- Create trust and convey professionalism
- Convey positive and emotional messages
- Even changing the taste and how we think about food.
Squares and rectangles are shapes.
Are squares and rectangles the most commonly used shapes in area design? They are trusted, familiar shapes that represent stability, honesty, and solidity. Designers may twist or turn them to add interest to designs.
Circles and oval shapes.
Rounded shapes tend to send a positive emotional message of harmony and security. They are often used in a design to represent unity, commitment, love, or community. Curves, when used in shapes, tend to be viewed as feminine in nature, while straight lines are more masculine.
Circles represent a lifecycle. Due to their curved lines, ovals and circles are graceful and complete. They can provide a sense of integrity and perfection.
Triangle shapes.
Triangles evoke energy and power as they can point out the direction, depending on how their base is situated in the overall graphic design. They offer a feeling of action, tension, or even aggression. They can symbolise both strength and conflict.
Make use of shapes in your branding.
Are you using suitable shapes in your marketing materials design to subliminally represent your brand in the correct light? Are you choosing the right fonts to complement those shapes?
- Create harmony with circles.
- Establish power with triangles.
- Convey stability with squares.
- Keep it calm with horizontal lines.
- Show strength with vertical lines.
- Enhance food with variety.
Capturing your audience’s attention is critical. The shapes around us will have a significant impact. How will you make the forms you use in creative design count?
Since emotion significantly impacts the success of your marketing campaigns, it’s essential to choose the proper forms to stimulate the right feelings.
Quotable Quotes.
“Colours answer feeling in man; shapes answer thought, and motion answers will”. John Sterling
“Just as we come in many different shapes and sizes, so we are influenced by many shapes and sizes”. Peter Sergeant