Stop pain in its tracks before it stops you.
Stop pain before it creeps up on you and your customers. A pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple.
The once secure business or job has never looked less safe. With urban and city populations increase, it’s not just the 9-5 grind anymore, as many also face increasingly heavy commutes at the start and end of each day which only adds to the daily grind.
What would it mean if you could offer to take customers one step closer towards their objectives? If you could do this, time, money and more security would follow. Just keep in mind people’s pain points lead to stress and ill health.
Today’s customers are firmly in the driver’s seat of the ‘Experience Economy’, a once-in-a-generation shift of power from brands to buyers. Customers place more value in the customer experience than in the goods and services themselves.
At the same time, they’re adopting new technologies to get precisely what they want, where, when, and how they want it. If you’re going to achieve your next big goal, then let’s find an ideal first step to take you from the past to the future.
So what is the alternative?
How do you maintain your integrity and be commercially successful as well without the hustle and burnout? Figure out your ‘WHY’, then gather the new necessary skills and polish up your old ones.
With significant change comes incredible opportunity. As the old 9-5 model begins to fade, the internet and rapid advances in technology have opened up some of the most incredible opportunities for anyone to make significant advances with nothing more than a laptop and an internet connection.
No additional rent. No extra overheads or extra inventory or staff, merely develop the desire to break through your comfort zone and get started.
Welcome to a world where you stop pain and freedom is treasured.
While you move on from the status quo of your comfort zone, to where dreams are well planned and crafted into achievable goals.
Today you should also be thinking of your organisation can stop pain from being experienced by your customers. Specifically, what the pain points are and how you can position your organisation as a potential solution.
There will be instances, like in times of severe drought, where you may not be able to do much more than comfort your customers by being there for them. Even little efforts can stop pain before it gets out of hand.
Although you can think of pain points as simple problems, they’re often grouped into several broader categories. Here are the main types of pain points.
- Financial Pain Points: Spending more money than you have and want to reduce your spend but can’t.
- Relationship Pain Points: No matter how hard you try you have too many relationships causing you pain.
- Productivity Pain Points: You’re wasting too much time and want to use time more efficiently and effectively.
- Process Pain Points: You need to improve internal systems and processes, but don’t know where to start.
- Support Pain Points: You and your customers are not receiving the support needed to stop the pain.
“How dare you settle for less when the world has made it so easy for you to be remarkable”? Seth Godin
“There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it”. Napoleon Hill