Technology and creativity have merged
Research shows day-to-day problems are taking up as much as half of your workday. Particularly if an effective technology is not in place and being used. Without the effective use of technology, there is little time left for you to be actively creative. Interruptions make it almost impossible for you to be creative and maintain a competitive position in the market, without the use of technology.
It is different when you’re communicating properly and getting the attention of customers and prospects. Now is the time to begin giving your customers and prospects what they really want. Use technology to do it in a more creative way.
Do you feel that your creativity is not what it used to be? It might be time to invest in more technology, to boost your creativity and innovation. Are you trying to figure out where to focus your business? Struggling with strategies
to that make sense or, what to do first, second, or third? Then technology could help you with the answers you are looking for.
New technologies have made starting and operating a business, far cheaper and more effective than it was in the past. Casting a wide net is not usually a good marketing strategy. The more you can personalise, the more specific you can make your message and the better your results.
Technology now gives you endless creative ways to collect and track all kinds of information. Information on customers, clicks, time spent on web pages, how many emails were opened and much more. But, there is no point in having all the technology if you don’t use it properly to support your customers, your people and your business.
Information and knowledge are a key component of creativity
Organisations use a range of new technologies for service delivery, administration and knowledge management audits. Technologies provide opportunities to improve outcomes for better management knowledge within and between organisations. This post has been created to help enhance your use of data, information and knowledge to improve productivity and customer service delivery, http://goo.gl/kKxjJj.
Leverage your marketing with technology
Have you ever felt as though you’re in a brain fog, your focus, energy, memory and stress levels are out of whack? Perhaps it’s time for you to start leveraging your marketing and other business operations, using modern technology.
Mobile. GPS-enabled mobile targeting is becoming a cornerstone of marketing as mobile users become more comfortable with sharing their locations. Using local search listings and maps, geo-targeting and calls to action can help to reach consumers. If they are in a specific location, you increase the likelihood of them buying. Smartphone conversion rates are up 64% over desktop conversion rates. Your local mobile marketing strategy is, therefore, vital in helping you drive sales.
Content Marketing. With the aid of technology, you can use buyer journey models to optimise your content marketing. The right model for your buyer’s journey adds tremendous clarity and insight to your content marketing strategy. Technology is also useful in helping to create, manage and deliver your content, in a more timely fashion. A moment of inspiration can lead to a trigger which may lead to an immediate purchase.
Metrics. Keeping control of important business metrics. When a business promises and delivers on quality, there is a good chance that customer satisfaction and retention will be high. Paving the road to success depends on being well-informed about your business. Acquiring knowledge and developing better ways of utilising effective metrics.
Social Media. Today, understand the applications. Being active on social media is key to both improving your creativity and effective marketing strategies. Whether you’re new to the social media game or you’ve been using social media. Make use of it to increase your creativity and learn a few new tricks, to quickly grow your customer base.
Look for new innovative technology
Geo-targeting. Local data is more than just the knowledge of where a consumer is located. It’s also an important part of the information and knowledge that makes a consumer an individual. Along with other behavioural and contextual data, it serves as another way to use technology to add a personal touch to your marketing. This is another way of improving your customer experience.
Big Data. Expand your use of big data and location-based information technology. Tap into the ‘flooded river’ of data, information and knowledge. You can be creating new layers for filtering and better targeting your business plans while improving your decision making. Mining big data and your buyer’s journey adds to your information and knowledge about your potential customer’s problems, frustrations, wants and needs. And you can do it at each step of the buying cycle.
3D printing. Modern 3D printing, whether at a business or personal level, brings a host of benefits that traditional methods of manufacture (or prototyping) simply cannot. 3D printing processes allow for mass customisation. Your ability to find creative ways to personalise products according to individual customer requirements can be greatly enhanced. Countless products can be manufactured according to the end user’s requirements more quickly and less expensively than ever before. Products can be produced on demand and in the place where they are needed, reducing inventories and improving logistics.
Robotics. Always look for creative ways to use robotics to improve your production and other aspects of your business operations. Robots have demonstrated they can meet the economic requirements for smaller businesses. Many people are beginning to appreciate robots for jobs with small lot sizes, and how they contribute to leaner manufacturing practices.
Choosing the right technology for your situation
In order to understand whether new technology could be of benefit, start by reviewing the technology you are currently using. Assess how well existing systems work with your current and future requirements. Ask yourself the following questions:
- Who is using your existing IT systems and what are they doing because you could already have what you need?
- Are my staff happy with the technology they have to use?
- Have you addressed mobility issues to improve performance and staff relations?
- Are our customers happy with the technology you use or should you be using something else?
- How can you use technology to improve the customer experience?
- Can we be more efficient are your current operations?
- Are there any bottlenecks which cause problems?
- What ways are there of working faster and more efficiently because you don’t want to be frustrating customers?
- Are staff getting stuck on less important tasks that could be automated?
- Am I duplicating effort between different areas of the organisation so efficiency is down?
- Is your current technology going out of date or causing compatibility issues?
- How do you use technology to address your problems and frustrations?
- Will my financial reports be up-to-date and accurate so I have the financial capacity to complete?
- Are your business needs or processes likely to change in the near future?
Once you have considered these questions, you should have a clear picture of any issues that could be solved by introducing new technology into your workplace.
The use of technology for analytics can be easily justified
Analytics consistently delivers significant value. It is one where technology particularly shines. From strategic to tactical, top-line to bottom-line and for the people using it there are many benefits.
Even very small businesses are realising the many powerful benefits from analytics, including:
- Finding hidden clues to improve customer service and improve sales and marketing because that is what will have the biggest impact.
- Providing a better basis for more accurate forecasting and planning so everything runs smoothly.
- Facilitating innovation is critical because that is what will help you stay on top.
- Improving business performance by embedding intelligence into an organisation’s information systems to improve decision making.
- Increasing speed of production while decreasing delays.
- Uncovering insights into complex problems because if you don’t they may cause serious setbacks.
- Finding new opportunities to decrease costs while improving investments.
- Assessing the likely outcomes of various alternatives because uncovering better alternatives makes a better business.
- Helping to find ways to make processes and people more productive therefore improving the bottom-line.
- Efficiently scheduling staff, equipment, events, and more so the business works well all day every day.
- Increasing return on investment because that is your ‘report card’
- Applying quantitative techniques so you can support operations, tactical planning, and strategic planning.
- Measuring risk so you can uncover factors critical to managing and reducing risk.
- Dynamically pricing products and services so you meet customer expectations against competitive forces.
- Assisting people to find ways to make processes and people more productive.
- Increasing market share with little extra effort.
- Overall improvement in quality, of products and services.
- Gaining greater utilisation of limited equipment, facilities, money, and personnel.
You live in a world where technology has dramatically changed everything. This is particularly so in the field of marketing and business operations. You will need to rely less on judgment and your intuition and more on technologies.
You will need to clearly define your purpose
Every creative act starts with a purpose. Whether it is a marketer trying to solve for a particular business objective. A designer working with a specific brief or an artist looking to express a distinct idea or emotion. It is through forming intent that you establish the constraints under which creativity thrives.
There’s a great deal of evidence that suggests that technology enhances creativity. Luck has always played a role in creativity, making it interesting and exciting. But luck is not a strategy. History is full of examples of missed opportunities because of deficiencies of information. This is where technology comes into play, helping you to acquire good information like never before.
With a clearly defined purpose and automating parts of your creative processes, you can become much more creative and productive, than ever before. Consequently, you are exposing yourself to ever expanding possibilities.
Automating processes free up more time for creativity
You can’t go far today without reading something about automation and the benefits it provides. Clearly, technology is transforming the way you live and work. Time and space have shrunk, you are all working off of the same massive database.
The sum total of human knowledge doubles every couple of years and is just a few mouse clicks away. New information and knowledge, along with outstanding creative work has become prolific and tightly linked to technology and automation.
Information is no longer hidden behind barriers but is accessible to anyone with a search engine. You’re not talking about robots and technologies taking over the entire creative process, there will always be a need for the human element. The point is that by using technology to automate processes, support of the creative process is more readily available.
Many believe that as you become more automated, you also become more creative. This is because many of the routine activities that used to take up your time have become automated.
Business automation also increases your potential to engage in the types of activities and experiences that will lead to greater creativity. Artificial intelligence, big data, robotics and new disruptive technologies in general, are challenging jobs across industries. Jobs and professions that previously seemed invincible.
Using technology to maximise productivity creates the platform to realise true success. Productivity software ensures organisations have the tools to overcome the challenges of executing on strategy and prospering in today’s economic climate. Increased business productivity can be traced to the automation of processes allowing for faster communications, increased time spent on strategic priorities and faster project completion rates.
Facing the challenges
Management effectiveness means managing less while achieving more. Overcome your problems, frustrations and burnout. At the same time, you can free up more time to learn about the things that will propel your business into the future. Technology helps you to stop sweating the small stuff, http://goo.gl/HGJh4B.
Organisations and the world in which they operate continue to become more complex. Huge numbers of choices and relentless time pressures and margin pressures make the decisions you face more daunting and more difficult. Meanwhile, new enterprise applications and software are generating massive amounts of data. It can seem like an overwhelming task to turn that data into insight and answers.
All that data and the availability of more and cheaper computing power are creating an important opportunity for you. Design your technology systems to help you take advantage of the abundance of opportunities in our globalised world. You must all learn to thrive on challenges that involve large numbers of variables, complex systems and significant risks.
With 3.5 billion Google searches daily, the challenge is to ensure prospective customers can find your business. Improve the chances of your business being discovered by creating and maintaining a clean and simple website for Internet users to land on.
Uncovering new ways of attracting customers is often a priority when you don’t have large marketing budgets and sales teams. In addition to actively seeking customers through word-of-mouth, search engines can deliver them directly to your business.
The fact that everyone has access to a diversity of information, ideas and opportunities, means you too can be more creative. As Jaron Lanier said, “In a virtual world of infinite abundance, only creativity could ever be in short supply”. The big challenge is to start increasing your organisation’s creative capacity.
Could you benefit from utilising more technology
New technology can not only speed processes up, or allow flexible new ways of working, but can transform how your organisation functions. It can save you valuable time and money. There are also innovation benefits of adopting new technology, the innovation that will keep you competitive in the marketplace.
Technology has a vital role to play in any modern workplace. It can make a huge difference to the way your organisation operates, and how well your staff carry out their activities. These days, an online presence is also expected by customers and therefore technology is an essential component of doing businesses.
Build a case for utilising modern technology
If one or more of the following applies to your situation, there would be a good case to mount for introducing new technology.
- Facing complex decisions. Are you faced with more decisions than you can get your head around? Do your key operational computer systems lack intelligence? You can build intelligence into key systems and improve decision making. But before you act, talk with an analytics professional to confirm that increasing the utilisation of technology will be of real benefit to your business.
- Having problems with processes. One or more of your processes is broken or needs to work a lot better. Many small, day-to-day decisions are not being made well and it’s having an impact on your bottom line. Technology can help improve these processes and their outcomes dramatically.
- Your risk appetite is low. You want to limit or reduce risk? Assessing the risk of a new market, product, project or contract can be risky. Technology can help you qualify, quantify and manage risk, which is important.
- Not making the most of your information and knowledge. How do you track information about your organisation, the market and your customers? Do you have information and knowledge available to improve your decision making? Are you extracting the most valuable information from what’s currently collected and adding to its value? Do you have content that will improve your customer services and customer experiences?
- Your competitive advantage is tarnished. Are the market forces negatively impacting your business? Many organisations are already using technology to gain a competitive advantage. A technology advisor can help you stay on top with the latest methods and open up important new ways to differentiate your offering.
“Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted”. George Kneller
“The number one benefit of information technology is that it empowers people to do what they want to do, it lets people be creative. It lets people be productive. And it lets people learn things they didn’t think they could learn before, and so in a sense, it is all about potential”. Steve Ballmer