Workload inhibits effective marketing

Stress is created by an excessive workload.

So your workload is preventing your success

Are you feeling dissatisfied with your workload and your old ways of trying to cope? Do you have an underlying frustration with the day-in and day? Reduced workload means more thinking time which you can devote to what will have a significantly positive impact on your future.

Usually, there is too much to do in your business. Most people only do what they have to because of their workload, leaving some business functions to languish. You probably didn’t go into business just to become a marketing expert. I suspect most started because they wanted to do whatever it is they liked doing.

While marketing, is a critical aspect of the survival of a business, it is easy to shove aside. With the making it, fixing it, shipping it, you have little time to work on your marketing. If you end up trying to do everything, your workload will not allow you to do everything well. Something has to suffer because you did not give yourself enough thinking time to reduce your workload.

When you started your business, you probably realised very quickly the company consumes most of your day and working 24/7 to get through the workload only ages you faster. Many of you will finish an interview or phone call with a client just to feel overwhelmed by how much there is still to do in the marketing area.

Recognise and overcome the tyranny of your present marketing workload. People who are always ‘ at the moment’ don’t look ahead and make plans to pursue their important goals and dreams, which is probably much more important than working on something you are not good at or don’t like doing.

Outsourcing could be your answer

To enhance marketing efforts and to reduce your workload, outsourcing and to delegate comes into play. Outsourcing is growing at a very rapid rate because in businesses view outsourcing as a way to achieve strategic goals, reduce costs, improve customer satisfaction will provide other efficiency and effectiveness improvements and marketing is no exception. Outsourcing is a big topic in smaller businesses and a significant part of growing profits and sustainability.

Assess outsourcing’s potential benefits and most importantly, if the marketing function is not a core competency, then the energy applied to it can be redirected to more critical tasks that have a more significant impact on the business.


Outsourcing your workload could give you time to work a room properly.

Outsourcing must be done carefully, systematically, and with explicit objectives. Businesses that rush into outsourcing without fully understanding what they hope to gain may find themselves caught up in contractual battles as services worsen rather than improve.

Outsourcing should not be an excuse to wash management’s hands of poorly managed, costly, or misunderstood functions. Otherwise, you could be deciding to outsource for the wrong reason. If outsourcing is not going to improve your profit, growth or health, don’t spend a penny on it until these things can be justified.

Make use of new technologies, lessen the workload

When your workload has become overwhelming, it could be a sign you need to rethink how you use modern technology. It can be tough trying to prioritise a fragmented workload. Just as it is tough wasting time to commute and attend unproductive meetings.

Video conferencing is one way can save you time and reduce your workload.

One of the best things in the digital environment is the limitless number of tools available. They are designed to help you to reduce your workload. Using digital tools, you can automate repetitive menial tasks, manage employs efficiently, making your marketing more efficient. Aall while creating a better work/life balance.

If you are working more than 50 hours every week, look at it as another sign you need to make more use of better technology.

Quotable Quotes

“When one door of happiness closes, another opens. But often we look so long at the closed door that we do not see the one that has been opened for us”. Helen Keller

“Your work is going to fill a large part of your life. The only way to be truly satisfied is to do what you believe is great work. Moreover, the only way to do great work is to love what you do”. Steve Jobs



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